Includes Part 1, Number 2: Books and Pamphlets, Including Serials and Contributions to Periodicals July - December)

Charlie Scola has been a leading innovator in party planning for 30 years. Affectionately known as "PartyCharlie," he has catered events for major studios, celebrities, dignitaries, executives, and world figures. He has planned parties for Elton John, Tom Cruise, John Travolta, Bon Jovi, Eric McCormack, Charlie Sheen, and Aaron Spelling to name a few. An eternal optimist, Charlie's greatest pleasure is spreading joy through outrageously fun parties. In this book, PartyCharlie presents five steps for creating the energy for an outrageously successful party, providing readers with the necessary ingredients to plan and host memorable events that guests will rave about.

With interviews, behind the scenes details, and the history of the original Disney animated movie, Entertainment Weekly presents an in-depth guide to the live-action remake of Beauty and The Beast.

Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.

Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow…in The Definitive Guidce to Entertainment Marketing . ¿ Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition , is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.

The Art of Professional Connections is a four-part series. The first book of the series, Seven Steps to Impressive Greetings and Confident Interactions, serves as a foundation for all four books.These are skill sets that go with you everywhere -- from an interview or client meeting to negotiations. The purpose of this book is to help you navigate the dining world with ease and ensure the success of every business meal experience whether casual or formal. You will want to refer to this book often to increase your comfort level from dining decorum and menu selections to orchestrating a business meal meeting in a wide variety of domestic and international venues. Gloria Petersen is founder and president of Global Protocol, Inc. -- the premier resource for personal performance enhancement and professional leadership development. Since 1985, thousands have learned to project personal power, poise, and presence to attain success in business. With her guidance, individuals have built self-confidence and promoted a dynamic business culture based on teamwork, relationships, and productivity.

America's #1 bible of business manners is rewritten for the '90s and includes such issues as sexual harrassment, non-discriminatory managing, substance abuse, disabled workers, and other timely topics. Every business person, from entry-level to CEO, needs this guide to the behavior that spells success.