The author describes the general features of marketing in different economic settings of the world and relates the prevailing marketing conditions and marketing systems of countries to their level of economic development at varying stages.

This publication is a product of the experiences and lessons learned while implementing agroenterprise projects in eastern and southern Africa. A Market Facilitator's Guide is based on a resource-to-consumption framework, which is the central theme of the "enabling rural innovation" approach for rural development. This approach seeks to empower farmer groups with the necessary skills to make informed decisions for their economic development, based on an analysis of their surroundings, assets and skills. The methodology also aims for outcomes that are equitable, gender focused and participatory.

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

In The End of Economic Man, long recognized as a cornerstone work, Peter F. Drucker explains and interprets fascism and Nazism as fundamental revolutions. In some ways, this book anticipated by more than a decade the existentialism that came to dominate the European political mood in the postwar period. Drucker provides a special addition to the massive literature on existentialism and alienation since World War II. The End of Economic Man is a social and political effort to explain the subjective consequences of the social upheavals caused by warfare. Drucker concentrates on one specific historical event: the breakdown of the social and political structure of Europe which culminated in the rise of Nazi totalitarianism to mastery over Europe. He explains the tragedy of Europe as the loss of political faith, resulting from the political alienation of the European masses. The End of Economic Man is a book of great social import. It shows not only what might have helped the older generation avert the catastrophe of Nazism, but also how today's generation can prevent another such catastrophe. This work will be of special interest to political scientists, intellectual historians, and sociologists. The book was singled out for praise on both sides of the Atlantic, and is considered by the author to be his most prescient effort in social theory.