This book offers "interactive communication on facts about the country, culture and tourism, services for expatriates and government policies. KOIS has been actively promoting Korea’s national image and brand in recent years to present the world with an image of modern Korea as a spirited, future-oriented country." - product description.

How Much Do You Think You Know about Korea? Get a glimpse of the many faces of Korea in illustration form Kimchi, K-pop, taekwondo, Samsung—the images that most people get when they think of Korea don’t stray much beyond the usual ones. But there are so many more fascinating sides to Korea. A cultural anthropologist with over 20 years of personal experience in Korea, author Benjamin Joinau introduces readers to the various faces of Korea outside those that Koreans typically like to present, guided by Elodie Dornand de Rouville’s refreshingly original and detailed illustrations—Korean society through the eyes of two foreigners. Grab a copy and let's take a look at the real faces of Korea, past and present.

Korean culture is taking over our beauty routines, our homes, our playlists and our TVs. Here, for the first time, this beautiful book brings together everything you ever wanted to know about the Korean way of life.

Farewell to faux pas! South Korea is one of the greatest economic success stories of the past 60 years, and more and more Westerners are traveling to this bustling, modern country for business and pleasure. But no matter why you visit, an understanding of Korea's etiquette and culture is essential to an enjoyable and successful trip. With Etiquette Guide to Korea, you'll never need to worry about making an embarrassing mistake. This authoritative guide covers everything the courteous traveler needs to know, including the importance of names and how to use them, shaking hands versus bowing, table manners for celebrations and everyday meals, and how to negotiate in Korea. Also included are invaluable lists of Korean vocabulary and helpful phrases, making this book the most important item you can pack for your trip or extended stay in Korea.

South Korean companies and technology have suddenly conquered the world. Samsung, Hyundai and LG are industry leaders and the global brands. Korean culture in the form of K-Pop music videos and "Korean Wave" films and TV dramas are watched everywhere from Tel Aviv to Singapore to Rio. Korean gourmet food trucks ply the streets of New York and LA, and kimchi has found a place on the shelves of well-stocked supermarkets around the world. With just a fraction of Japan's land area, less than half its population, and no natural resources--how have Korean companies managed to conquer the world in such a short period of time? What is the "secret sauce" of Korean business practices and companies that makes them so successful? To find out, readers need more than statistics and company profiles. Learning the basics about Korean culture, about Korean social etiquette and Korean business culture, will enable you to understand for the first time how Koreans think and why they work so effectively to achieve their goals. This understanding will enhance your own effectiveness in doing business with Koreans, or in competing with them--whether in Korea or elsewhere.