This book aims to be an easy-to-understand guide and companion to structure the thoughts for those who consider walking on the sometimes challenging but exciting path to internationalisation. The book summarises strategies, decisions and factors that impact those decisions, as well as critical success factors for taking a software company international. It is based on a combination of investigation, interviews, review of academic research literature and the personal experience of the authors and those interviewed. Specifically the research has focused on software companies, as they are inherently different to other sets of companies in their ability to distribute products in various channels with limited extra cost for each additional unit sold. This difference makes the process of internationalisation more variable and more flexible, but also equally fuzzy and potentially time- and resource consuming. The book raises important questions to help the reader challenge his or her own preconceived ideas of internationalisation. It covers critical success factors, best practices and lessons learned from company leaders interviewed for this book. Easy-to-use models and checklists that can be applied when evaluating new markets and approaches to internationalisation are also included.

Growth Strategies for Software Companies is an authoritative, insider's perspective on the ins and outs of this dynamic industry and the future of the business, on a global scale. Featuring top business executives representing some of the leading software companies across the nation, this book provides a broad, yet comprehensive overview of the current state and future shape of the software industry. These authors discuss the roles and inner workings of winning executive teams, methods for tracking growth, and strategies for making technology available to the masses, as well as identify the biggest risks companies face and ways to hedge these risks. Each executive analyzes solutions for setting up customer training and interactive programs, eliminating downtime to avoid lost revenue, and updating vision and leadership plans to parallel a constantly changing industry. These authorities also offer key tactics for providing excellent customer service, knowing the competition, monitoring financials, and using the internet as a sales footprint to reach the global marketplace. The different niches rep-resented and the breadth of perspectives presented enable readers to get inside some of the great innovative minds of today, as these experts explore in detail what it takes to secure long-term success in this ever-evolving industry. Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession, or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: 1. Dr. Pamela Coker, President and Chief Executive Officer, Acucorp Inc. ? ?Achieving Success in the Changing World of Software? 2. Rick Jackson, Chief Marketing Officer and Senior Vice President of Corporate Strategy, Borland Software Corporation ? ?Driving Growth in the ALM Market? 3. Alan Shimel, Chief Strategy Officer, StillSecure ? ?Offering Products that the Market Needs? 4. David Weiss, President and Chief Executive Officer, Numara Software Inc. ? ?It's the Solution, Not the Software!? 5. Mitchell Ashley, Chief Technology Officer and General Manager, StillSecure ? ?Strategies for a Successful CTO? 6. Dr. Parag Pruthi, Founder, Chairman, and Chief Executive Officer, NIKSUN ? ?Delivering a Long-Term Vision for Software? 7. Mark Krieger, Vice President of Development, Numara Software ? ?UniPress Software: Taking the Long View? 8. Emmet B. Keeffe III, Chief Executive Officer and Co-Founder, iRise ? "Building a Successful Software Company?

This collection of over 3,600 pages of best practices material is the definitive resource for software executives and an incredible resource that will have a direct financial impact on successfully growing your software business - and all major events you face along the way such as management team compensation, valuations, exit strategies, product development, working with financial partners and more. The collection features the largest collection of best practices on software company management strategies available exclusively in this collection - written by 50 CEOs of leading software companies (such as Hyperion, Reynolds & Reynolds, Quark, JDA Software Group, Sybase, Kronos), 50 entrepreneurs of the fastest growing startups, 50 top technology venture capitalists, and software and technology lawyers worldwide. Within these pages lies a wealth of critical information, which every software company executive should have at their fingertips – and is guaranteed to make an immediate impact and pay for themselves time and again. In addition, the collection features examples of 50+ legal documents which have a significant impact on software companies (such as licensing and financing documents), as well as a plethora of expert analysis and indispensable advice on negotiation points and tactics, guaranteed to have a significant impact on decisions that affect the bottom line of your company.The collection includes five executive style binders with approximately 3,600 pages of text, a detailed index sorted by topic, company and keywords, and a CD-ROM with all the content in PDF for easy reference on your computer.The collection features topics such as the following (some from previous books and reports published by Aspatore, others found only in this collection, all exclusively from Aspatore Books - at a discount of over 50% off normal pricing): Kamar Aulakh, President & CEO, Quark Inc. - Dual Requisites for Software Success: Innovation & Customer Relationships; James D. Armstrong, Co-Founder & Chairman, JDA Software Group - The Golden Rules of Survival: Securing Your Spot in the Shrinking Software Industry; Bernard Liautaud, CEO & Chairman, Business Objects - Building a Successful Enterprise Software Company; John S. Chen, Chairman, CEO & President, Sybase, Inc. - Software Savvy: Taking and Keeping Your Place in the Software Market; Craig D. Brennan, Former President & CEO, Brio Software - Pros and Cons of the Enterprise Software Industry; Mark S. Ain, CEO & Chairman, Kronos Incorporated - Building a Successful Software Company; Gerald D. Cohen, President & CEO, Information Builders - Growing Your Software Company; Ilan Kinreich, CEO, RadView Software - Software – The Power of the Invisible; Gil Shwed, Chairman & CEO, Check Point Software Technologies Ltd. - Making Change Work For Your Business; Michael George, President & CEO, Bowstreet - Opportunities for the Large and Small Software Companies of Today and Tomorrow; Dale Skeen, Chief Executive Officer, Vitria Technology, Inc. - The Hype and the Reality of Software Integration Solutions; David Mitchell, President & Chief Executive Officer, webMethods - Using Technology to Provide Service; Yoram Novick, Chief Executive Officer, Topio - Visions for the Storage Solutions Industry; John H. Vivadelli, President & Chairman, AgilQuest Corporation - ERP Applied to Your Second Largest Expense: Office Real Estate Infrastructure; Mark A. Corio, President & Chief Executive Officer, Rochester MicroSystems, Inc. - Strategies for Technology Services; Duke Chung, Chief Executive Officer, Parature - Providing a Web-based Solution; Rob Rappaport, President & Chief Executive Officer, Conversive, Inc. - Staying Customer-Focused 24/7; James A. Stone, President, geoVue, Inc. - Location-based CRM; Keith A. Fotta, President & Chief Executive Officer, Gryphon Networks Corporation - SFA and CRM: The Next Generation; Michael Overly, Partner, Foley & Lardner and James R. Kalyvas, Partner, Foley & Lardner - The Vendor License; Michael Overly, Partner, Foley & Lardner and James R. Kalyvas, Partner, Foley & Lardner - Checklist for Accessing Software Licenses; Michael Overly, Partner, Foley & Lardner and James R. Kalyvas, Partner, Foley & Lardner - Scope of License and Fees; Michael Overly, Partner, Foley & Lardner and James R. Kalyvas, Partner, Foley & Lardner - Software Specifications and Acceptance Testing; Michael Overly, Partner, Foley & Lardner and James R. Kalyvas, Partner, Foley & Lardner - Warranties, Indemnities, and Limitation of Liability; Michael Overly, Partner, Foley & Lardner and James R. Kalyvas, Partner, Foley & Lardner - Confidentiality and Security; Michael Overly, Partner, Foley & Lardner and James R. Kalyvas, Partner, Foley & Lardner - Maintenance and Support; Michael Overly, Partner, Foley & Lardner and James R. Kalyvas, Partner, Foley & Lardner - Miscellaneous License Provisions; Michael Overly, Partner, Foley & Lardner and James R. Kalyvas, Partner, Foley & Lardner - Managing Technology Across the Enterprise; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP - The Software Company Startup Phase; Business/Legal Aspects of Founders' Contractual Arrangements and Mechanics of the Incorporation Process; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP - Fundamentals of Organization/Choice of Entity; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP - Stock Option Plans and Other Equity Compensation Arrangements; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP - Employee Agreements; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP - Venture Capital Financing; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP - The Basics of Debt Financing; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP - An Introduction to the Structure and Operation of Venture Capital Funds; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP and Michael J. Cavaretta, Associate, Morse, Barnes-Brown & Pendleton, P.C. and Howard G. Zaharoff, Member, Morse, Barnes-Brown & Pendleton, P.C. - Basics of Intellectual Property Protection; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP and Michael J. Cavaretta, Associate, Morse, Barnes-Brown & Pendleton, P.C. and Howard G. Zaharoff, Member, Morse, Barnes-Brown & Pendleton, P.C. - Basics of Technology Licensing; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP and Michael J. Cavaretta, Associate, Morse, Barnes-Brown & Pendleton, P.C. and Howard G. Zaharoff, Member, Morse, Barnes-Brown & Pendleton, P.C. - Technology Licensing – Advanced Topics; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP - Fundamentals of Securities Regulation for Private Companies; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP – IPOs; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP - Public Company Regulation; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP - Mergers and Acquisitions – Structuring Considerations; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP - Mergers & Acquisitions – Overview of an Acquisition Agreement; Ari Ginsberg, Harold Price Professor of Entrepreneurship, Director of the Berkeley Center for Entrepreneurial Studies, New York University Stern School of Business - The ABCs of Entrepreneurship: Assessing, Building and Connecting; Anthony C. Warren, Director, Farrell Center for Corporate Innovation and Entrepreneurship, Smeal College of Business, Penn State University - Entrepreneurship Comes in Many Colors; Albert A. Cannella, Jr., Professor, Mays Faculty Fellow, Director of the Center for New Ventures and Entrepreneurship, Texas A&M University - Bringing Solutions to Problems; Dwight R. Lee, Ramsey Professor of Economics and Free Enterprise, Terry College of Business, University of Georgia, Athens - Freedom and Informed Discipline – Fertile Soil for the Seeds of Entrepreneurship; Ellen Rudnick, Executive Director and Clinical Professor, Michael P. Polsky Center for Entrepreneurship, The University of Chicago Graduate School of Business - Fundamentals for Building an Entrepreneurial Organization; Gordon Walker, Professor & Chair, Strategy and Entrepreneurship Group, Edwin L. Cox School of Business, Southern Methodist University - Entrepreneurship and Strategy; John Sibley Butler, Director, The IC2 Institute and the Herb Kelleher Center for Entrepreneurship, The University of Texas at Austin - The Science and Process of Entrepreneurship; Paul J. Magelli, Sr., Director, Office for Strategic Business Initiatives, The Illinois MBA Program - Key Concepts of Entrepreneurship; Richard C. Cook, President & Chief Executive Officer, MAPICS, Inc. - Taking Creative Risks; Joe Wang, Chief Executive Officer, LANDesk Software, Inc. - Executing Results in Software; Thomas M. Nies, Chief Executive Officer, Cincom Systems, Inc. - Client Success Powers Our Success; Brent Lippman, President & Chief Executive Officer, Khimetrics, Inc. - Staying Ahead of the Technology Curve; Jason Judge, Chief Executive Officer, ScriptLogic Corporation - Growing Your Business; Dr. Jeffrey A. Green, President & Chief Executive Officer, DATATRAK International, Inc. - Success Factors for an ASP Business; Thomas Erickson, Chief Executive Officer, Systinet Corporation - Focus on the Customer: Enterprise Software Selling; Peter Charness, Chief Product Officer & Senior Vice President, Global Marketing, JDA Software Group - Software Sales Strategies; Howard Koenig, Chief Executive Officer, Responsys, Inc. - The Fundamentals of the Software Business; Phillip T. Ragon, Chief Executive Officer, InterSystems Corporation - Creative Leadership and Successful Clients: How to Build a Profitable Business; C. Mark Pearson, President and Chief Executive Officer, CARBO Ceramics, Inc. - Leading a Team to Deliver Growth; Edward J. Benz Jr., M.D., President and Chief Executive Officer, Dana-Farber Cancer Institute - Leadership in a Mission-Based Non-Profit Setting; A.J. Wasserstein, President 1596224398\\This collection of over 2,000 pages of CTO best practices is the most definitive resource ever assembled for Chief Technology Officers. The collection features the largest collection ever of best practices on CTO management strategies, available exclusively in this collection – the chapters are written by CTOs of companies such as GE, Citigroup, Nextel, Boeing, Staples and more, including pieces written by top lawyers who work with CTOs on technology deals and purchasing agreements. Within these pages lies a wealth of critical information, which every CTO should have at their fingertips – and is guaranteed to make an immediate impact and pay for themselves time and again. In addition, the collection features examples of 50+ licensing and legal documents which every CTO should be familiar with, as well as a plethora of expert analysis and indispensable advice on negotiation points and tactics, guaranteed to have a significant impact on decisions that affect the bottom line of your company.

One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.