A fine introduction to the mass communication in india dealing with all major sub-areas like newspapers, television , radio, cinema, advertising and public relations etc.

In Indian context.

Third Completely Revised and Updated EditionMass Communication in India is a result of the author s in-depth study and understanding of the media. The book deals with a general introduction to Communication Theory, Advertising, Television, Effects of Media and Development. In short, the book is designed to give the student of Mass Communication a general and comprehensive view of the modern and traditional media in India. It meets the objective of being a text book as well as a book that gives an overview of mass communication in India.

Contents Include : Introduction; British And American Journalism; Origin And Development Of Press In India; The Indian Language Press; Media Laws; Electronic Media Laws; Ethics, Laws And Codes For Advertising; List Of Libel Cases.

A well-researched work on the challenges of development communication, serves as a reminder of the pre-independence vision of a just and egalitarian society, and draws attention to the possibilities of development communication as part of social engagement.Guides administration, mass communications, policy makers and statesmen.