This collection of more than 100 articles from the pages of Green Profit and GrowerTalks magazines includes topics such as display and merchandising ideas, marketing and promotional campaigns, marketing on the Web, management and customer service, plant varieties and care, and seasonal promotions.

The latest developments in greenhouse design and equipment are included in this compilation of articles from GrowerTalks magazine. Topics covered include structures, technology, transplanters, environmental controls, energy efficiency, irrigation, and maintenance and damage.

Gardening has become much more than a hobby for many people, and savvy nursery managers need an added edge to compete. This guide discusses the beginning stages of opening a gardening business, from finding financing, choosing a location, and shaping a business plan to the advanced practicalities of promotion, display, and handling live goods. 80 photos. 40 drawings. 30 tables.

This collection of more than 60 articles from "GrowerTalks" magazine is written for professional growers by the industry's leading floriculture experts, academic researchers, and professional growers. Articles highlight proven methods and tips on crop control, growth regulation of perennial crops, pest control, and marketing perennial crops. The controversial issue of forcing perennial flowers out of season so customers can buy colorful plants in the spring is discussed, as is specific research into planning for spring flowers. Research into regulating the height growth of perennial crops is also presented, including findings on which plant growth regulators are effective and at what rates.