Start Marketing NOW on the World's Fastest-Growing Website! You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform. Why should you start marketing right now on Pinterest? In a word: MORE. You'll drive more traffic, get more customers, and make more money than ever! Pinterest Power provides all the tools, tips, and strategies you need to get going--right now, the right way. "Pinterest has unimaginable potential as a marketing and customer relationship building tool. In this fantastic book Jason and Karen reveal their highly effective blueprint for using it the right way. This is the guide to Pinterest that I'm having my staff read." -- JIM COCKRUM, bestselling author of Free Marketing: 101 Low and No-Cost Ways to Grow Your Business "Pinterest is one of the hottest and fastest social tools on the Internet today. It's growing faster than Facebook did, and you don't want to be left behind. Jason Miles will show you step-by-step how he uses Pinterest to make money online." -- SKIP MCGRATH, author of Three Weeks to eBay Profits

With 4,000 percent growth in just six months, and currently millions of users, Pinterest delivers an unbelievable opportunity for business owners and marketers like you . . . if you know how to effectively use its visual appeal. Karen Leland acquaints you with this vibrant visual marketing medium covering: The ins and outs of signing up and getting started Building boards that get noticed, drive traffic, and convert fans into customers Creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies Strategies for becoming a power Pinterest user and creating an enthusiastic following Best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content Pinterest etiquette Learn to expand your business and brand’s success — one pin at a time.

Why Pinterest? Pinterest is an incredible search engine tool that is perfect for bloggers and marketers to grow their businesses online. The trouble is, most website owners either do not have their Pinterest account set up correctly or are not using Pinterest to gain followers, grow their blog and get free website traffic. Imagine a situation or your life if you could... Grow your online traffic and social media following like you couldn't imagine in just an hour a week. Constantly draw in new clients and customers (not to mention traffic) who are excited to hear what you have to say and are more than willing to share it with their friends and followers. A blogger's dream, right?! Become the online leader in your area of expertise. Be the go-to person for in-the-know. Have a social media following that you can rely on to engage with you. To buy your products, services, etc. Have business growth without spending money on ads. Have orders come in and be able to pinpoint exactly where the traffic is coming from. Have extra hours in your day to create amazing content, engage with your audience and spend time enjoying life away from your blog, knowing it will continue growing even while you aren't working (maybe even sleeping!). Practically everything you do will become automated, and you can sit back, smile and go do other fun things. Kerrie Legend developed a course on Pinterest and is sharing her expertise on this amazing online resource so bloggers and marketers like you can benefit and grow. Learn how to design pins, automate using 3rd party services like Tailwind and BoardBooster, and use pins and boards strategically to get viral attention for your website.

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels. Thousands of marketing and brand practitioners have adopted the StoryBrand model of marketing messaging and brand-building from the #1 Wall Street Journal bestseller, Building a StoryBrand by Donald Miller. The StoryBrand team gets hundreds of questions during workshops and online seminars about specifically how to apply the StoryBrand model in specific communication channels: social media, web sites, direct mail, etc. Social Media Success for Every Brand tells readers the core principles of Storybranding, then shares roll-up-your-sleeves practical guidance on the SHARE model for building your social StoryBrand: Story How Audience Reach Excellence Social Media Success for Every Brand doesn't require the reader to be familiar with Building a StoryBrand, but provides enough foundation in StoryBrand messaging concepts to prepare the reader for practical success in social media content development and customer engagement to build the organization's brand and revenues.

If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform

#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

Provides a framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results