In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit. Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.

In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

One business area where environmental issues have received a great deal of discussion is marketing. When the society becomes more concerned with the natural environment, businesses have begun to modify their behaviour to address the society s new concer

This book paves the way for researchers working on the sustainable interdependent networks spread over the fields of computer science, electrical engineering, and smart infrastructures. It provides the readers with a comprehensive insight to understand an in-depth big picture of smart cities as a thorough example of interdependent large-scale networks in both theory and application aspects. The contributors specify the importance and position of the interdependent networks in the context of developing the sustainable smart cities and provide a comprehensive investigation of recently developed optimization methods for large-scale networks. There has been an emerging concern regarding the optimal operation of power and transportation networks. In the second volume of Sustainable Interdependent Networks book, we focus on the interdependencies of these two networks, optimization methods to deal with the computational complexity of them, and their role in future smart cities. We further investigate other networks, such as communication networks, that indirectly affect the operation of power and transportation networks. Our reliance on these networks as global platforms for sustainable development has led to the need for developing novel means to deal with arising issues. The considerable scale of such networks, due to the large number of buses in smart power grids and the increasing number of electric vehicles in transportation networks, brings a large variety of computational complexity and optimization challenges. Although the independent optimization of these networks lead to locally optimum operation points, there is an exigent need to move towards obtaining the globally-optimum operation point of such networks while satisfying the constraints of each network properly. The book is suitable for senior undergraduate students, graduate students interested in research in multidisciplinary areas related to future sustainable networks, and the researchers working in the related areas. It also covers the application of interdependent networks which makes it a perfect source of study for audience out of academia to obtain a general insight of interdependent networks.

This book focuses on the theory and application of interdependent networks. The contributors consider the influential networks including power and energy networks, transportation networks, and social networks. The first part of the book provides the next generation sustainability framework as well as a comprehensive introduction of smart cities with special emphasis on energy, communication, data analytics and transportation. The second part offers solutions to performance and security challenges of developing interdependent networks in terms of networked control systems, scalable computation platforms, and dynamic social networks. The third part examines the role of electric vehicles in the future of sustainable interdependent networks. The fourth and last part of this volume addresses the promises of control and management techniques for the future power grids.

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.

Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is ideally designed for academicians, practitioners, and students seeking current information on ways to increase customer activity.