Green Consumerism: Perspectives, Sustainability, and Behavior

Green Consumerism: Perspectives, Sustainability, and Behavior
Title Green Consumerism: Perspectives, Sustainability, and Behavior PDF eBook
Author Ruchika Singh Malyan
Publisher CRC Press
Pages 280
Release 2018-10-26
Genre Business & Economics
ISBN 1351138022

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This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more

Green Consumerism: Perspectives, Sustainability, and Behavior

Green Consumerism: Perspectives, Sustainability, and Behavior
Title Green Consumerism: Perspectives, Sustainability, and Behavior PDF eBook
Author Ruchika Singh Malyan
Publisher CRC Press
Pages 410
Release 2018-10-26
Genre Business & Economics
ISBN 1351138030

Download Green Consumerism: Perspectives, Sustainability, and Behavior Book in PDF, Epub and Kindle

This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more

Green Consumerism

Green Consumerism
Title Green Consumerism PDF eBook
Author Juliana Mansvelt
Publisher SAGE
Pages 561
Release 2011-06-28
Genre Business & Economics
ISBN 1412996856

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Colorful bracelets, funky brooches, and beautiful handmade beads: young crafters learn to make all these and much more with this fantastic step-by-step guide. In 12 exciting projects with simple steps and detailed instructions, budding fashionistas create their own stylish accessories to give as gifts or add a touch of personal flair to any ensemble. Following the successful "Art Smart" series, "Craft Smart" presents a fresh, fun approach to four creative skills: knitting, jewelry-making, papercrafting, and crafting with recycled objects. Each book contains 12 original projects to make, using a range of readily available materials. There are projects for boys and girls, carefully chosen to appeal to readers of all abilities. A special "techniques and materials" section encourages young crafters to try out their own ideas while learning valuable practical skills.

Encouraging Sustainable Behavior

Encouraging Sustainable Behavior
Title Encouraging Sustainable Behavior PDF eBook
Author Hans C.M. van Trijp
Publisher Psychology Press
Pages 272
Release 2013-08-15
Genre Psychology
ISBN 113649636X

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Increasingly it is being recognized that consumer behavior may be a key trigger in the march toward sustainable development. Several lines of psychological theory and approaches have been developed relatively independently, each of which may provide major implications and action points on how consumers might be moved toward more sustainable behavior. This book is the first that brings together this variety of perspectives and theoretical angles around the common ambition of sustainable development. The contributors are all leading social scientists in the field of consumer behavior who met the challenge to sketch out their theoretical perspectives, but also to go beyond their normal theorizing and think out of the box in order to show how these theoretical perspectives might be made actionable in terms of key managerial and policy perspectives toward sustainable development. The result is a book that shows a wealth of information and approaches the question of how to encourage sustainable behavior from a myriad of divergent perspectives. This should stimulate scientists and policy-makers alike to find similarities, differences, and synergies between state-of-the-art psychological thinking about how to most effectively stimulate sustainable consumer behavior.

Responsible Citizens and Sustainable Consumer Behavior

Responsible Citizens and Sustainable Consumer Behavior
Title Responsible Citizens and Sustainable Consumer Behavior PDF eBook
Author Pietro Lanzini
Publisher Routledge
Pages 113
Release 2017-10-24
Genre Business & Economics
ISBN 135140007X

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There is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, given the un-sustainability of current patterns. Given this, research on consumer behavior is to play a crucial role in shedding light on the motives underpinning the adoption of responsible behaviors. Stemming from a thorough discussion of existing approaches, this book argues that the perspective of analysis has to be modified. First, acknowledging that a profile of the responsible consumer does not exist since all of us can be more or less sustainable and environment-friendly: the sustainability of an individual should not be considered as given, being something dynamic that changes according to both subjective and contextual factors. Moreover, the book hypothesises that integrating dimensions and perspectives that have been so far overlooked by mainstream research will help deconstruct responsible behaviors adopting a flexible and holistic approach. Relevant policy implications are discussed, and empirical research on responsible behaviors is illustrated. This book will be of great interest to students and scholars of consumer behavior, sustainable consumption, environmental psychology and environmental studies in general.

Fostering Sustainable Behavior

Fostering Sustainable Behavior
Title Fostering Sustainable Behavior PDF eBook
Author Doug McKenzie-Mohr
Publisher New Society Publishers
Pages 184
Release 2011-02-01
Genre Business & Economics
ISBN 1550924621

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The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

Renewable Energy Investments for Sustainable Business Projects

Renewable Energy Investments for Sustainable Business Projects
Title Renewable Energy Investments for Sustainable Business Projects PDF eBook
Author Hasan Dinçer
Publisher Emerald Group Publishing
Pages 222
Release 2023-04-13
Genre Business & Economics
ISBN 1803828854

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From tax advantages to hydrogen sourcing, Renewable Energy Investments for Sustainable Business Projects explores a variety of the latest practices and technological developments surrounding renewable energy, offering practical insight and tangible advice to academics and researchers in environmental management.