Polls consistently show that most Americans are progressives at heart. By margins of at least two to one, we favor affordable healthcare for all, even if it means raising taxes; want federal action to combat global warming; support stricter gun control; don’t want Roe vs. Wade overturned; and the list goes on. So why is it so hard for progressive candidates to win elections? Because, says Bernie Horn, most progressives don’t know how to explain their ideas in ways that resonate with “persuadables”—the significant slice of the electorate who don’t instantly identify as Democrats or Republicans. These are the voters who swing elections. There’s been a lot of theoretical discussion about framing lately, but Framing the Future isn’t theory—the concepts outlined have been used successfully by progressive candidates across the nation, even in such conservative bastions as Montana, Arizona, and Florida. Drawing on rigorous polling data and his own experience as a veteran political consultant, Horn explains how persuadable voters think about issues and make political decisions and why, as a result, the usual progressive approaches are practically designed to fail with them. He offers a crash course in the nuts and bolts of framing and shows how to use three bedrock American values—freedom, opportunity, and security—to frame progressive positions in a way that creates a consistent, unified political vision that will appeal to persuadable voters. He even offers advice on specific words and phrases to use when talking about a variety of issues and ideas.

- Offers practical, easy steps anyone can take to help end extreme poverty - Cleverly organized around the tasks we undertake in a typical day - Helps you connect your daily experiences to those of people around the world Our Day to End Poverty invites us to look at the twenty-four hours in our very ordinary days and to begin to think about poverty in new and creative ways. The authors offer scores of simple actions anyone can take to help eradicate poverty. Each chapter takes a task we undertake during a typical day and relates it to what we can do to ease the world's suffering. We begin by eating breakfast, so the first chapter focuses on alleviating world hunger. We take the kids to school--what can we do to help make education affordable to all? In the afternoon we check our email--how can we ensure the access to technology that is such an important route out of poverty? The chapters are short and pithy, full of specific facts, resources for learning more, and menus of simple, often fun, and always practical action steps. Anne Frank wrote, "How wonderful it is that nobody need wait a single moment before starting to improve the world." Let's get started. It is our day to end poverty.