Designers will seek out this essential guide to learning and using Aldus PageMaker 5.0 for Windows. They will benefit from lucid, step-by-step explanations that facilitate self-study; comprehensive hands-on exercises; an introduction to real-world situations and the state-of-the-art technology in today's graphic design; plus, numerous tips, shortcuts, and hints.

Written for individuals who are new to desktop publishing, this book starts with the basics, in a step-by- step manner covering the major aspects of PageMaker as a graphic design tool. The book s self-contained Mac and Windows treatments enables readers to work efficiently in a cross-platform environment. A quick-start tutorial and shortcuts, tips, and definitions give users an advantage to learning Pagemaker 6.0.

This multimedia approach to learning Pagemaker 6.5 is a must for any graphic designer, desktop publisher, or individual wishing to master the capabilities of this powerful software. When navigating through the tutorials and exercises provided in the book and CD-ROM you learn the steps needed to create professional-looking documents. Learn how to apply the features and capabilities of Pagemaker 6.5 by creating projects with detailed explanation of topics such as importing and exporting, good design and layout, typography, handling graphics and image control, defaults, templates, editing options, style sheets, palettes, and Web page creation.

Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page.

As the founder of the very first desktop publishing company (PageLab) and the publisher of Before and After magazine, John McWade knows graphics. He also knows business–and the depth of that knowledge comes through in every page of this handsome primer on creating effective business graphics! In these pages, a master of the medium shows you how to use today's tools to create business graphics that communicate your business's identity in a variety of forms. From creating charts, graphs, calendars, and maps to designing newsletters, creating various types of stationery, coming up with an identity, using photos to convey a message, and creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly designed volume shows you how to present your business to the world graphically. Best of all, you'll discover how to think visually–ensuring that your perceptions of your business are the world's perception of your business through the effective use of business graphics.

The fastest, easiest, most comprehensive way to master Adobe PageMaker, fully updated to cover version 7.0. Classroom-in-a-book format teaches PageMaker in short, project-oriented lessons. This page layout program now offers loads of new features, including a new simplified workflow with Adobe Photoshop and Illustrator, and added integration with popular business tools such as Microsoft Word, QuarkXPress, and more.

The complete and user-friendly introduction to graphic design--in a new edition Now with information on Web site design, plus examples, exercises, and more! Today, anyone with a good basic computer setup can produce a newsletter or a Web page--but to create effective, professional-quality pieces that stand out from the competition, you need more than a hard drive and some decent software. You need an understanding of how visual communication works and a solid grasp of the principles of design, composition, and typography. You need Graphic Design on the Desktop. Written specifically for those who have little or no design background or experience, this accessible guide teaches you the fundamentals of sound graphic design and gives you the practical know-how to put them to work on your own projects, from initial concept through final production. This new edition covers every key element of the design process, including format, layout and page design, typesetting, color, and illustrations--and offers clear explanations of type terminology, printing terms, and more. It guides you step-by-step through the design and production of ads, posters, brochures, and other promotional materials, as well as newsletters and magazines. A separate chapter on designing for the Web helps you make the most of home page and Web site designs. Complete with helpful examples, exercises, hints, and checklists, plus tips on common pitfalls and how to avoid them, Graphic Design on the Desktop is the ideal design partner for projects that get attention and get results.