"A …For Dummies book from the foremost authority on desktop publishing and design is a dream come true." — Dan Gookin, Bestselling Author of DOS For Dummies® "Desktop Publishing & Design For Dummies provides the reader with all the basics for successful design in a simple, step-by-step manner." — Jill Robbins Israel, Editor-in-Chief, Technique Magazine Includes Newsletter "How-To" Insert! With all the desktop publishing software and books around, it seems like anyone can be a designer these days. But it's not so easy to whip up a well-designed brochure or newsletter without some guidance. Design guru Roger C. Parker reveals simple yet innovative techniques so you can create persuasive presentations, snazzy brochures, and informative newsletters — all without using an expensive design firm. Ask for IDG Books' …For Dummies® Books, the Fun and Easy Way to Find Out about Computers. Also look for IDG Books' PCs For Dummies®, 4th Edition, the fun and easy way to get started on your PC right away, and PageMaker® 6.5 For Dummies®, Internet Edition, the fast and friendly way to publish documents on the Web! Inside, find helpful advice on how to: Apply basic design building blocks to any of the popular desktop publishing and page layout programs Choose the right computer hardware and software Scan photographs and place them on your page Take the mystery out of choosing the right typeface and type size for headlines, sub-heads, body copy, and captions Effectively use color in your publications — and know what to avoid Set up your files correctly to avoid service bureau hassles Speak the language with a glossary of over 200 important design terms Save time and money with numerous efficiency tips Plus, a special insert that provides a step-by-step introduction to the process of creating a newsletter

The complete and user-friendly introduction to graphic design--in a new edition Now with information on Web site design, plus examples, exercises, and more! Today, anyone with a good basic computer setup can produce a newsletter or a Web page--but to create effective, professional-quality pieces that stand out from the competition, you need more than a hard drive and some decent software. You need an understanding of how visual communication works and a solid grasp of the principles of design, composition, and typography. You need Graphic Design on the Desktop. Written specifically for those who have little or no design background or experience, this accessible guide teaches you the fundamentals of sound graphic design and gives you the practical know-how to put them to work on your own projects, from initial concept through final production. This new edition covers every key element of the design process, including format, layout and page design, typesetting, color, and illustrations--and offers clear explanations of type terminology, printing terms, and more. It guides you step-by-step through the design and production of ads, posters, brochures, and other promotional materials, as well as newsletters and magazines. A separate chapter on designing for the Web helps you make the most of home page and Web site designs. Complete with helpful examples, exercises, hints, and checklists, plus tips on common pitfalls and how to avoid them, Graphic Design on the Desktop is the ideal design partner for projects that get attention and get results.

Full of relevant and easy-to-find information about Web page design, this book is the perfect companion for those eager to create outstanding Web pages. This "For Dummies" edition describes how to merge content and design with Web publishing software.

Get up to speed quickly on the latest in user experience strategy and design UX For Dummies is a hands-on guide to developing and implementing user experience strategy. Written by globally-recognized UX consultants, this essential resource provides expert insight and guidance on using the tools and techniques that create a great user experience, along with practical advice on implementing a UX strategy that aligns with your organisation's business goals and philosophy. You'll learn how to integrate web design, user research, business planning and data analysis to focus your company's web presence on the needs of your customers, gaining the skills you need to be effective in the field of user experience design. Whether it's the interface, graphics, industrial design, physical interaction or a user manual, being anything less than on point can negatively affect customer satisfaction and retention. User experience design fully encompasses traditional human-computer interaction design, and extends it to address all aspects of a product or service as perceived by users. UX For Dummies provides comprehensive guidance to professionals looking to understand and apply effective UX strategies. Defines UX and offers assistance with determining users and modelling the user experience Provides details on creating a content strategy and building information architectures Explores visual design and designing for specific channels Delves into UX testing and methods for keeping your site relevant The UX field is growing rapidly as companies realise that meeting your business goals requires a web presence aligned with customer needs. This alignment demands smart strategy and even smarter design. Consultants, designers and practitioners must all be on board if the result is to be cohesive and effective. UX For Dummies provides the information and expert advice you need to get up to speed quickly.

Web designers must wear many hats. Among books on Web design, Web Design All-in-One For Dummies is the one that helps you successfully wear all those hats without losing your head. Full-color illustrations and five self-contained minibooks show you how to be a graphic designer, creative organizer, visual communicator, markup language technologist, and cutting-edge trendsetter, all in one. This book helps you lay the groundwork, follow design rules, test your site, register a domain name, and much more. Getting Started covers planning, defining your target audience, choosing the right software, and more Designing For the Web acquaints you with HTML, CSS, and JavaScript, plus how to choose a layout and optimize graphics Building Web Sites gets down to nuts and bolts: putting text, images, hyperlinks, and multimedia files together, organizing content, and building navigation systems Web Standards & Testing teaches you how to test and validate so everyone can enjoy your site Publishing & Site Maintenance helps you get your site online and keep it current Web Design All-in-One For Dummies also helps you learn how to choose a Web editor and graphics program, how to make your site accessible to the widest possible audience, and when it’s time to call in a pro like author Sue Jenkins. It’s just what you need to start and manage a great site.