'SEO Made Easy' is a practical, actionable, plain-English guide to modern search engine optimisation. Building on his global best-seller 'Outsmarting Google', renowned search/social marketer Evan Bailyn focuses on SEO as a foundation for successful entrepreneurship, reflecting his own experience as an eight-time entrepreneur and as the creator of websites that have attracted millions of unique visitors per month

Redefining Virtual Teaching Learning Pedagogy Online education is now a growing and critical piece of modern-day infrastructure and this book details how virtual teaching and learning can continue to be transformed through leveraging digital platforms. In the current technology-driven era, education systems are undergoing major changes by adopting advanced digital education strategies. Schools, colleges, and universities around the world have swiftly switched to online delivery modes. Students are learning via new platforms and the use of narrated lectures, podcasts, online quizzes, and other e-learning materials has increased. Virtual learning improves the educational experience, transforms teaching and learning, and provides rich, diverse, and flexible learning opportunities for the digital generation. It also makes students able to gain, share and verify knowledge through different sources such as social media communities, blogging, web-based content writing, video-based learning, etc. The main focus of “Redefining Virtual Teaching Learning Pedagogy” is to bring together leading academic scientists, researchers, and research scholars to exchange and share their experiences and results on all aspects of virtual learning and teaching. The chapters mainly focus on 6 critical areas of virtual teaching and learning: Curriculum and learning objectives Learning materials Pedagogic processes Classroom assessment frameworks Teacher support in the classrooms School leadership and management development. Audience Educators, researchers, academicians, entrepreneurs, and corporate professionals will gain knowledge and be updated about the role & future of virtual teaching and learning and the latest digital tools used for that purpose.

From Google search to self-driving cars to human longevity, is Alphabet creating a neoteric Garden of Eden or Bentham’s Panopticon? Will King Solomon’s challenge supersede the Turing test for artificial intelligence? Can transhumanism mitigate existential threats to humankind? These are some of the overarching questions in this book, which explores the impact of information awareness on humanity starting from the Book of Genesis to the Royal Library of Alexandria in the 3rd century BC to the modern day of Google Search, IBM Watson, and Wolfram|Alpha. The book also covers Search Engine Optimization, Google AdWords, Google Maps, Google Local Search, and what every business leader must know about digital transformation. “Search is curiosity, and that will never be done,” said Google’s first female engineer and Yahoo’s sixth CEO Marissa Mayer. The truth is out there; we just need to know how to Google it!

For those working in a small library, particularly one that may have little technical support, a foundational knowledge of technology is crucial. Written for librarians, library staff, and administrators at libraries serving populations of 15,000 or less, this LITA guide shows how to successfully develop, implement, sustain, and grow technology initiatives. The contributors draw from personal experience in rural libraries and regional state university libraries to offer guidance for making sound technology decisions. Whether looking for a quick answer or starting an in-depth technology project, readers will quickly find basic information on the full range of library technology, organized into chapters with numerous headings for easy scanning. Topics include An overview of library technology basics Electronic resource fundamentals, including a look at licensing issues Webpage development, Open-source (OS) applications, and a six-step plan for social media and social networking How to create and sustain an effective technology strategy

Practical Internet marketing ideas presented in a user-friendly fashion. Filled with practical online marketing tips for those who have products to sell, the marketing tips in this "must-have" resource book can be applied to any products you may wish to promote via the Internet. Whether you are a novice or an expert, Internet Marketing Made Easy is the book for you. You will take away valuable content that will save you time and energy when marketing on the Internet. Includes an invaluable Glossary of Internet terms to help the not-so-technical Internet marketer.

The sleek BlackBerry Storm is more than good looks—it also boasts a number of powerful features, including advanced SurePress typing technology, WiFi access, and video recording capabilities. With BlackBerry Storm 2 Made Simple, you’ll explore all the features and uncover valuable techniques—from emailing and scheduling to GPS mapping and using apps—through easy-to-read instructions and detailed visuals. Written by two successful BlackBerry trainers and authors, this is simply the most comprehensive and clear guidebook to the BlackBerry Storm and Storm 2 smartphones available.

The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. Updates and changes to Google's search engine algorithms More information on plug-ins, widgets, apps, and integration Updates on Twitter and Yammer and new information on Google+ The latest in mobile marketing Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.