Google Analytics A Complete Guide - 2020 Edition

Google Analytics A Complete Guide - 2020 Edition
Title Google Analytics A Complete Guide - 2020 Edition PDF eBook
Author Gerardus Blokdyk
Publisher
Pages 0
Release
Genre
ISBN 9780655963844

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Research Methods in Library and Information Science

Research Methods in Library and Information Science
Title Research Methods in Library and Information Science PDF eBook
Author Lynn Silipigni Connaway
Publisher Bloomsbury Publishing USA
Pages 351
Release 2021-05-24
Genre Language Arts & Disciplines
ISBN

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The seventh edition of this frequently adopted textbook features new or expanded sections on social justice research, data analysis software, scholarly identity research, social networking, data science, and data visualization, among other topics. It continues to include discipline experts' voices. The revised seventh edition of this popular text provides instruction and guidance for professionals and students in library and information science who want to conduct research and publish findings, as well as for practicing professionals who want a broad overview of the current literature. Providing a broad introduction to research design, the authors include principles, data collection techniques, and analyses of quantitative and qualitative methods, as well as advantages and limitations of each method and updated bibliographies. Chapters cover the scientific method, sampling, validity, reliability, and ethical concerns along with quantitative and qualitative methods. LIS students and professionals will consult this text not only for instruction on conducting research but also for guidance in critically reading and evaluating research publications, proposals, and reports. As in the previous edition, discipline experts provide advice, tips, and strategies for completing research projects, dissertations, and theses; writing grants; overcoming writer's block; collaborating with colleagues; and working with outside consultants. Journal and book editors discuss how to publish and identify best practices and understudied topics, as well as what they look for in submissions.

A Complete Guide to Television, Field, and Digital Producing

A Complete Guide to Television, Field, and Digital Producing
Title A Complete Guide to Television, Field, and Digital Producing PDF eBook
Author Sally Ann Cruikshank
Publisher Routledge
Pages 286
Release 2021-09-30
Genre Language Arts & Disciplines
ISBN 1000434451

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This book provides an extensive overview of producing in the ever-changing field of journalism for all types of newsrooms. Featuring interviews with renowned journalism professionals, A Complete Guide to Television, Field, and Digital Producing offers an in-depth look at the broadcast, field, and digital producing practices of newsrooms today. The book is divided into three parts: television news producing, field producing, and digital producing. Each part provides a clear explanation of the producing role before going into more detail on important skills such as developing stories, writing copy, creating graphics, producing live on location, audience engagement, and using social media. Each chapter includes a variety of supplemental material, including discussion questions, keyword definitions, classroom activities, and graded assignments, including rubrics. Written with a combined 64 years of journalism and journalism education experience, the book will prepare students to produce whatever their job requires. Taking an integrated approach to journalism education, this is a vital text for journalism and media students studying digital media, broadcast journalism, social media, and reporting.

Financial Times Guide to Business Start Up, The, 2019-2020

Financial Times Guide to Business Start Up, The, 2019-2020
Title Financial Times Guide to Business Start Up, The, 2019-2020 PDF eBook
Author Sara Williams
Publisher Pearson UK
Pages 450
Release 2019-06-27
Genre Business & Economics
ISBN 1292259213

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Whether you’re about to start your own business or have already taken the plunge and want to keep on track, make sure you have a copy of The Financial Times Guide to Business Start Up to hand. Updated for all your business needs, this edition covers all the latest legal and financial changes you need to be aware of following the 2018 Budget. Get everything you need to know to start up and run your business Comply with the most up-to-date financial, tax and legal requirements Find out how to fund your business, whether through traditional channels or online platforms Discover how to develop your idea and refine your business model Build your online presence, benefit from social media and advertise effectively online The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Design for Developers

Design for Developers
Title Design for Developers PDF eBook
Author Stephanie Stimac
Publisher Simon and Schuster
Pages 278
Release 2023-09-05
Genre Computers
ISBN 1617299472

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Solve common application design and usability issues with flair! These essential design and UX techniques will help you create good user experiences, iterate smoothly on frontend features, and collaborate effectively with designer colleagues. In Design for Developers you will learn how to: Use color, typography, and layout to create hierarchy on a web page Apply color palettes consistently in a user interface Choose the correct typefaces and fonts Conduct user research to validate design decisions Quickly plan a website’s layout and structure In Design for Developers, author Stephanie Stimac shares the unique insights she’s learned as a designer on the Microsoft Developer Experiences team. This one-of-a-kind book provides a developer-centric approach to the essential design fundamentals of modern web applications. You’ll learn how to craft a polished visual design with just color, space, and typeface, and put all your new skills into practice to design a website from scratch. Foreword by Aaron Gustafson. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the technology Developer-made design decisions can have a real impact on a site’s user experience. Learn to speak design’s language, and you’ll be able to confidently contribute to a design process, collaborate with designer colleagues, and make more informed decisions about how you build your apps. About the book Design for Developers reveals essential design and UX principles every web developer needs to know. You’ll love the book’s developer-centric approach, which demonstrates new ideas with examples from popular sites and user interfaces. Discover insightful techniques for user research, and learn to use color, typography, and layout to create communicative web visuals. By the time you’re done reading, you’ll know it’s true: having good design sense will make you a better web developer! What's inside Conduct user research to validate design decisions Quickly plan a website’s layout and structure Iterate smoothly on frontend features Use color, typography, and layout to create hierarchy on a web page About the reader For web developers familiar with HTML, CSS, and the JavaScript basics. About the author Stephanie Stimac is a design technologist and senior product manager who focuses on building and improving developer experiences. She has previously worked on the Microsoft Edge browser. Table of Contents PART 1 DESIGN BASICS 1 Bridging the gap between design and development 2 Design fundamentals PART 2 USER EXPERIENCE 3 User experience basics 4 User research 5 User experience design PART 3 VISUAL DESIGN ELEMENTS 6 Web layout and composition 7 Enhancing web layout with animation 8 Choosing and working with typography on the web 9 Color theory 10 Building a website PART 4 AFTER VISUAL DESIGN 11 Test, validate, iterate 12 Developer choices and user experience

The Complete Guide to Business Analytics (Collection)

The Complete Guide to Business Analytics (Collection)
Title The Complete Guide to Business Analytics (Collection) PDF eBook
Author Thomas H. Davenport
Publisher FT Press
Pages 1710
Release 2012-10-14
Genre Business & Economics
ISBN 0133091252

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A brand new collection of business analytics insights and actionable techniques… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative eBooks deliver comprehensive analytics knowledge and tools for optimizing every critical business decision! Use business analytics to drive maximum value from all your business data! This unique 3 eBook package will help you harness your information, discover hidden patterns, and successfully act on what you learn. In Enterprise Analytics, analytics pioneer Tom Davenport and the world-renowned experts at the International Institute for Analytics (IIA) bring together the latest techniques, best practices, and research on large-scale analytics strategy, technology, implementation, and management. Using real-world examples, they cover everything from building better analytics organizations to gathering data; implementing predictive analytics to linking analysis with organizational performance. You'll find specific insights for optimizing supply chains, online services, marketing, fraud detection, and many other business functions; plus chapter-length case studies from healthcare, retail, and financial services. Next, in the up-to-the-minute Analysis Without Paralysis, Second Edition, Babette E. Bensoussan and Craig S. Fleisher help you succeed with analysis without getting mired in advanced math or arcane theory. They walk you through the entire business analysis process, and guide you through using 12 core tools for making better decisions about strategy and operations -- including three powerful tools covered for the first time in this new Second Edition. Then, in Business and Competitive Analysis, Fleisher and Bensoussan help you apply 24 leading business analysis models to gain deep clarity about your business environment, answer tough questions, and make tough choices. They first walk you through defining problems, avoiding pitfalls, choosing tools, and communicating results. Next, they systematically address both “classic” techniques and the most promising new approaches from economics, finance, sociology, anthropology, and the intelligence and futurist communities. For the first time, one book covers Nine Forces, Competitive Positioning, Business Model, Supply Chain Analyses, Benchmarking, McKinsey 7S, Shadowing, Product Line, Win/Loss, Strategic Relationships, Corporate Reputation, Critical Success Factors, Driving Forces, Country Risk, Technology Forecasting, War Gaming, Event/Timeline, Indications, Warning Analyses, Competitor Cash Flow, ACH, Linchpin Analyses, and more. Whether you're an executive, strategist, analyst, marketer, or operations professional, this eBook collection will help you make more effective, data-driven, profitable decisions! From world-renowned analytics and competitive/business intelligence experts Thomas H. Davenport, Babette E. Bensoussan, and Craig S. Fleisher

Handbook of Research on Digital Transformation and Challenges to Data Security and Privacy

Handbook of Research on Digital Transformation and Challenges to Data Security and Privacy
Title Handbook of Research on Digital Transformation and Challenges to Data Security and Privacy PDF eBook
Author Anunciação, Pedro Fernandes
Publisher IGI Global
Pages 529
Release 2021-02-19
Genre Computers
ISBN 1799842029

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Heavily dominated by the sector of information and communication technologies, economic organizations pursue digital transformation as a differentiating factor and source of competitive advantage. Understanding the challenges of digital transformation is critical to managers to ensure business sustainability. However, there are some problems, such as architecture, security, and reliability, among others, that bring with them the need for studies and investments in this area to avoid significant financial losses. Digital transformation encompasses and challenges many areas, such as business models, organizational structures, human privacy, management, and more, creating a need to investigate the challenges associated with it to create a roadmap for this new digital transformation era. The Handbook of Research on Digital Transformation and Challenges to Data Security and Privacy presents the main challenges of digital transformation and the threats it poses to information security and privacy, as well as models that can contribute to solving these challenges in economic organizations. While highlighting topics such as information systems, digital trends, and information governance, this book is ideally intended for managers, data analysts, cybersecurity professionals, IT specialists, practitioners, researchers, academicians, and students working in fields that include digital transformation, information management, information security, information system reliability, business continuity, and data protection.