The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices. Boasts approximately 85 percent updated or new content Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more Incorporates changes to the AdWords interfaces Shares best practices in split testing, opt-in landing page structure, and ad group structure Reviews new, free tools included in AdWords as well as new and improved third-party tools With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!

Want to launch a Web site but don’t know where to begin? Information on Web design, page building software, using HTML, site planning, and everything else you need to know can be found easily in Building Web Sites All-in-One For Dummies, 2nd Edition. So you can easily find what you’re looking for, this plain-English guide is divided into nine minibooks: Preparations Site Design Site Construction Web Graphics Multimedia Audience Interaction E-Commerce Site Management Case Studies From deciding what your site should do to working with HTML, using Dreamweaver, incorporating Flash creations, and keeping your site on the cutting edge, this book is your one-stop course in building Web sites. Learn to: Plan your site, decide whether you need a Web team, and create relevant content Develop your site design, work with wire frames, and organize behind-the-scenes files that make your site work Select the right hardware and software and create pages with Dreamweaver Create cool site graphics with Photoshop and Fireworks Add interest with Flash animations, slideshows, video, and sound Make your site interactive with Javascript, PHP, ASP, and MySQL Build an e-commerce site that’s user-friendly, legally sound, and secure Keep your content and design fresh and up to date Ready to begin? Grab Building Web Sites All-in-One For Dummies, 2nd Edition and let’s get started!

Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: Establishing a Web Presence Search Engine Optimization Web Analytics E-Mail Marketing Blogging and Podcasting Social Media Marketing Online Advertising & Pay-Per-Click Mobile Web Marketing Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to Maximizing Internet potential for your business and ranking high in searches Tracking how your ads, pages, and products perform Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read Creating a blog or podcast that helps you connect with clients Using social media outlets including StumbleUpon, Facebook, and Twitter Leveraging mobile technology Generating traffic to your site and writing ads that get clicks Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

Your no-fuss guide the the essentials of Spanish! Learning a new language is a fun and challenging feat for students at every level. Perfect for those just starting out or returning to Spanish after time away, Spanish Essentials For Dummies focuses on core concepts taught (and tested on!) in a typical introductory Spanish course. From adjectives and adverbs to understanding tenses and asking questions, students will skip the suffering and score high marks at exam time with the help of Spanish Essentials For Dummies. This guide is also a perfect reference for parents who need to review critical Spanish concepts as they help students with homework assignments, as well as for adult learners headed back to the classroom who just want to be brush up on the core concepts. The Essentials For Dummies Series Dummies is proud to present our new series, The Essentials For Dummies. Now students who are prepping for exams, preparing to study new material, or who just need a refresher can have a concise, easy-to-understand review guide that covers an entire course by concentrating solely on the most important concepts. From algebra and chemistry to grammar and Spanish, our expert authors focus on the skills students most need to succeed in a subject.

Las Vegas can be classy or tacky, cheesy or a bit sleazy, and it's always entertaining. Get ready to cruise the hot spots, test your luck at the casinos, shop the upscale boutiques, take in the spectacular shows, hit the swinging dance clubs, or escape from the glitz and neon and take in natural wonders on refreshing day trips. This guide gives you insider info on where to go and what to do, with great advice on how to: Find the best casinos and play the most popular games Stroll the strip, where you can watch a volcano explode, see the ancient Pyramids, and explore New York, Paris, Rome, and Venice Dine on delicacies prepared by celebrity chefs such as Joel Robuchon at the Mansion (in the MGM Grand) or Emeril Lagasse at Table 10 (in the Palazzo), load up at buffets like Paris, Le Village Buffet (in the Paris Hotel), or split a sub at Capriotti's Take in spectacular entertainment from Cirque de Soleil, Blue Man Group, Penn & Teller, and many more Enjoy performances by big-name stars like Celine Dion or catch the classic topless Vegas revue, Jubilee! See shows like the magnificent Bellagio Water Fountains, hang out with dolphins at Mirage's Dolphin Habitat, or tour the inimitable Liberace Museum Like every For Dummies travel guide, Las Vegas For Dummies, Fifth Edition includes: Down-to-earth trip-planning advice What you shouldn't miss — and what you can skip The best hotels and restaurants for every budget Lots of detailed maps You'll even find a time-saving "Quick Concierge" section with key phone numbers, addresses, and handy how-to's for getting around so you won’t miss a minute of the Vegas action!

Get up to speed on the latest features and enhancements to InDesign CS5 As the industry standard in professional layout and design, InDesign delivers powerful publishing solutions for magazine, newspaper, and other publishing fields. This introductory book is an easy-to-understand reference for anyone migrating from another software application or those with little-to-no desktop publishing experience. You’ll explore InDesign basics and examine the enhancements to InDesign CS5, while you also discover how pages work, build templates, create frames and shapes, manage styles, and much more. InDesign is proving to be an increasingly popular layout and design application; InDesign CS5 includes new functionality and enhanced tools Teaches all the basics for first-time users, including how to open and save your work, arrange objects, work with color, edit text, manage styles, finesse character details, add special type, import and size graphics, set paths, work with tabs, create indices, and more Demonstrates how to calibrate colors, export PDF files, fine-tune paragraph details, create frames and shapes, manipulate objects, and work with automated text InDesign CS5 For Dummies offers a straightforward but fun approach to discovering how to get the most from your desktop publishing experience when using InDesign.

Learn how jQuery can make your Web page or blog stand out from the crowd! jQuery is free, open source software that allows you to extend and customize Joomla!, Drupal, AJAX, and WordPress via plug-ins. Assuming no previous programming experience, Lynn Beighley takes you through the basics of jQuery from the very start. You'll discover how the jQuery library separates itself from other JavaScript libraries through its ease of use, compactness, and friendliness if you're a beginner programmer. Written in the easy-to-understand style of the For Dummies brand, this book demonstrates how you can add unique and exciting interactivity to a Web site or WordPress blog, including photo browsers, menus, tab-based navigation, sliding sidepanels, slideshows, transition effects, fade effects, Twitter feeds, and much, much more! Walks you through the capabilities of jQuery, the number one open source JavaScript library that enables you to provide interactivity on a Web site or blog Helps you understand DOM (Document Object Model) scripting, applying CSS classes via JQuery, and adding in special effects and jQuery plug-ins to your site Shows you how to create dazzling special effects on your site, including fades, slide shows, sliding panels, tabbed navigation, and more Explains how to add customized Twitter feeds, RSS feeds to aggregate content on your site, or add a photo browser to a site or blog Introduces ways to create jQuery plug-ins for WordPress, Drupal, and more If you have queries about how you can make your blog or Web site stand apart from the crowd, jQuery For Dummies is the book for you!