This book opens the door to the frequently obscure world of scientific discovery, not just to document discoveries, but also to explain how these discoveries come about. As an example, it tells, in an accessible way, the exciting story of the important discovery of a protein called RANKL, which led to the development of a drug therapy that is used worldwide to treat osteoporosis, cancer and other diseases. The story will be of interest to informed laypersons, students, and people with osteoporosis.

This book opens the door to the frequently obscure world of scientific discovery, not just to document discoveries, but also to explain how these discoveries come about. As an example, it tells, in an accessible way, the exciting story of the important discovery of a protein called RANKL, which led to the development of a drug therapy that is used worldwide to treat osteoporosis, cancer and other diseases. The story will be of interest to informed laypersons, students, and people with osteoporosis.

The bestselling author of Dogs That Know When Their Owners Are Coming Home offers an intriguing new assessment of modern day science that will radically change the way we view what is possible. In Science Set Free (originally published to acclaim in the UK as The Science Delusion), Dr. Rupert Sheldrake, one of the world's most innovative scientists, shows the ways in which science is being constricted by assumptions that have, over the years, hardened into dogmas. Such dogmas are not only limiting, but dangerous for the future of humanity. According to these principles, all of reality is material or physical; the world is a machine, made up of inanimate matter; nature is purposeless; consciousness is nothing but the physical activity of the brain; free will is an illusion; God exists only as an idea in human minds, imprisoned within our skulls. But should science be a belief-system, or a method of enquiry? Sheldrake shows that the materialist ideology is moribund; under its sway, increasingly expensive research is reaping diminishing returns while societies around the world are paying the price. In the skeptical spirit of true science, Sheldrake turns the ten fundamental dogmas of materialism into exciting questions, and shows how all of them open up startling new possibilities for discovery. Science Set Free will radically change your view of what is real and what is possible.

'The book provides a concise, informative, comprehensive, and current overview of key issues in the field of science communication, the background of science communication, its theoretical bases, and its links to science communication practice. Especially the link between theory / research and practice is very well developed in the book and in the individual chapters. I think that is valuable for both readers new to the field of science communication, but also for those who identify with only one of these sides … it is indeed a comprehensive and concise overview, convincing in its aim to link theory, research, and practice and I will definitely use it for my lectures on science communication.'JCOM - Journal of Science CommunicationA concise, coherent and easily readable textbook about the field of science communication, connecting the practice of science communicators with theory. In the book, recent trends and shifts in the field resonate, such as the transition from telling about science to interacting with the public and the importance of science communication in health and environmental communication. The chapters have been written by experts in their disciplines, coming from philosophy of science and communication studies to health communication and science journalism. Cases from around the world illustrate science communication in practice. The book provides a broad, up-to-date and coherent introduction to science communication for both, students of science communication and related fields, as well as professionals.Related Link(s)

In The Phytozyme Cure, Dr. Michelle Schoffro Cook reveals her cutting-edge, powerful, and all-natural Phytozyme Therapy, which involves the specific combination of miracle healing substances to supercharge their effects -- and your health. Dr. Michelle Schoffro Cook is one of North America's leading natural health experts. Over the past two decades, she has seen that phytonutrients alone can speed weight loss, aid the prevention of heart disease and cancer, and even reverse some of the effects of aging. Similarly, certain enzymes have been known to reverse pain and inflammation; break down bacteria, fungi, viruses, toxins, and cancer cells; remove scar tissue; and even help our bodies grow healthy new tissue, skin and hair. But the real miracle begins when these powerhouses work together. With the right combination, many illnesses can be improved or even reversed. In The Phytozyme Cure, Dr. Schoffro Cook shares these powerful protocols for managing more than 30 common health conditions including allergies, digestive disorders, chronic fatigue syndrome, arthritis, heart disease, diabetes, and cancer. Find out how you can use phytozyme therapy to quickly and easily arm your body against disease and enjoy long-term healthy living. With this new approach to health, all of us can supercharge our immune systems, experience abundant energy, and even slow down the effects of aging!