Marketing Lessons from the Grateful Dead
Title | Marketing Lessons from the Grateful Dead PDF eBook |
Author | David Meerman Scott |
Publisher | John Wiley & Sons |
Pages | 197 |
Release | 2010-08-02 |
Genre | Business & Economics |
ISBN | 0470900520 |
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
The Good Old Days--they Were Terrible!
Title | The Good Old Days--they Were Terrible! PDF eBook |
Author | Otto Bettmann |
Publisher | Random House (NY) |
Pages | 234 |
Release | 1974 |
Genre | History |
ISBN |
Looks at the negative aspects of American society between the 1860s and the early 1900s, including housing, education, food, travel, work, and health, illustrated with contemporary cartoons, prints, and photographs.
Good Old Days, Good Old Ways
Title | Good Old Days, Good Old Ways PDF eBook |
Author | Reader's Digest |
Publisher | |
Pages | |
Release | 2003 |
Genre | |
ISBN |
Old Days, Old Ways
Title | Old Days, Old Ways PDF eBook |
Author | Mary Gilmore |
Publisher | |
Pages | 187 |
Release | 1963 |
Genre | Authors, Australian |
ISBN |
Boys trained as interpreters, to be outside representatives of tribe; Preservation of food, sanctuaries, fish traps etc.; Author spent most of her childhood near Wagga Wagga, N.S.W.
Good Old Days in the Kitchen
Title | Good Old Days in the Kitchen PDF eBook |
Author | Ken Tate |
Publisher | Annie's |
Pages | 164 |
Release | 1998 |
Genre | Cooking |
ISBN | 9781882138395 |
Back in the "Good old days" life revolved around the kitchen table, not the television. This collection of essays, stories and recipes takes us back into the kitchen of yesteryear.
Good Old Days Country Wisdom
Title | Good Old Days Country Wisdom PDF eBook |
Author | Ken Tate |
Publisher | DRG Wholesale |
Pages | 162 |
Release | 2001 |
Genre | History |
ISBN | 9781882138760 |
These stories not only share the wisdom but also heartwarming examples show how Country Wisdom was put into practice in the Good Ole Days.
Old Days, Old Ways
Title | Old Days, Old Ways PDF eBook |
Author | Olive Sharkey |
Publisher | |
Pages | 184 |
Release | 1985 |
Genre | Social Science |
ISBN |
"A book of old bygones - the tools, vessels and gadgets in everyday use"--Introduction.