How to Supercharge Your Career with Purpose and Impact At a time when employee engagement has never been lower, the Good Is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career helps employees bring their full selves to work by helping them discover and use their personal Purpose to fuel their careers. This can lead to higher levels of physical, emotional, and mental health, as well as huge benefits to organizations in the form of higher levels of engagement, innovation, recruitment, and retention. This book explores the ground-breaking GPS to Purpose framework for finding Personal Purpose, helping readers pinpoint their Gifts, Passions, and how they can be of Service to others, and in the process drive business growth through solving social and environmental problems. With ideas applied at Fortune 500 companies like Adidas, PepsiCo, Microsoft, and others, this book discusses topics including: Explaining what Personal Purpose is in a clear and accessible way Unpacking the many mental, physical, and financial benefits of finding Purpose How to unleash your inner ‘Intrapreneur’ at work How to write an inspiring Living Vision for your life—and your work The Good Is the New Cool Guide to Personal Purpose earns a well-deserved spot on the bookshelves of all employees seeking to design a career that is both meaningful and successful—and help them drive growth in an entrepreneurial way through solving social and environmental problems.

“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

"When you've found your life's purpose, work becomes meaningful to you. If you want to discover and live your purpose, read Nicholas Pearce's book. Not only will it inspire you to become who you were born to be, it also will show you how." - Ken Blanchard, New York Times bestselling coauthor of The One Minute Manager® How to build a meaningful career with a moral center and a purpose in the world. Some of the world's most successful companies—Google, Disney, Starbucks—are not simply profit-driven, but purpose-driven. They identify the purpose behind why they do what they do, and let their "why" drive what they do every day. Nicholas Pearce argues that we all should do the same: discover our "why" and commit to the journey of aligning our daily work with our life's work. The Purpose Path is for people in any field who long to have more than just a job or a career, but a true vocation that allows them to connect their soul with their role. The Purpose Path is organized around five key questions: What is success? Who am I? Why am I here? Am I running the right race? Am I running the race well? Nicholas Pearce sits at the unconventional intersection of academia, business, and faith. With examples and advice, he shows how he and other people in a variety of fields and at different life stages have asked and answered these five questions in order to start, shape, or even radically change their careers. Inspiring, thought-provoking, and practical, The Purpose Path is an essential book for anyone who seeks the clarity and courage to advance their authentic life's work every day.

The key to attaining true success in life is to master that delicate balance between making money and making meaning. Marketing executive and best-selling author Robert Michael Fried shows how the same principles you use to accomplish success at work can also help you realize your personal goals.

Are you living your best life? Do you want to become 32% happier? This book will help you improve your happiness, reduce stress and help you be more successful at work and home. There are countless self-improvement books. Which one is right for you? How do you integrate all this information to accomplish your goals and live your best life?In Live Your Purpose, Rick Heyland, MBA, shares personal research and experiences based on his thirty-one year management consulting career to deliver a fully integrated personal improvement system to live your best life.Adrian Gostick, New York Times bestselling author of "Leading with Gratitude," had this to say about Live Your Purpose: "As Rick Heyland reminds us, purpose is the reason you were created, it is your ultimate why. This terrific book not only addresses the need to develop purpose statements, but takes us on a practical journey to live our best lives. Full of real-world takeaways and wisdom from a highly rated management consultant and senior business leader, this gem of a book will quickly become the go-to standard for anyone looking to live a more purposeful life."Dr. Robert Maurer, author of "Small Steps That Can Change Your Life - The Kaizen Way", says this about Live Your Purpose: "Rick Heyland provides a road map to a rich and fuller life, a path to bringing joy and passion to your daily life. You will find elegant strategies for achieving your goals and turning stress and stumbling blocks into steppingstones." In Live Your Purpose, you will learn how to develop clear and compelling personal purpose statements. You will also learn a comprehensive goal accomplishment system. Lastly, you will learn how to overcome stress, anxiety and setbacks along the path to your best life. Ready to get started?Thirty-three percent of the profits of this book will be donated to charities, including twenty-five percent to Operation Underground Railroad (www.ourrescue.org)

Are you caught up in the chaotic rush of your calendar? Have you found the time to check in with yourself lately? In On Purpose, bestselling author and productivity expert Tanya Dalton helps you carve out time to pause, take a step back from your busy schedule, ask yourself the hard questions, and reflect on how you really feel. Tanya teaches us that by getting to know ourselves better, we can finally start living our lives on purpose. This shift isn't about changing who you are--it's about rising up and becoming the best version of you, adjusting your mindset so you can discover what drives your daily choices, and finding the unhurried purpose that's hidden in each day when you stay true to yourself. On Purpose gives you the tools and the encouragement you need to ask and answer your own deepest questions. Combining cutting-edge research and thought-provoking infographics with candid stories from her own journey, Tanya leads you through innovative exercises designed to help you better understand how to: Create a map to your ideal future Move through life with confidence Discover the simple shifts that turn unexpected obstacles into opportunities Unpack the common lies we tell ourselves Live a more fulfilling life Joy and happiness deserve to have a seat at the table and it's time to pull up a chair for them. If you're ready to start running your life instead of feeling like your life is running you, it's time to live your life On Purpose. Praise for On Purpose: "On Purpose is a must-read for anyone seeking to find success on their own terms. Tanya Dalton gives you the easy-to-follow actionable guide you've been searching for to take ownership of your life, make intentional choices, and fill your soul with what matters most to you." --Lisa Hufford, author of Work Your Way and CEO of Simplicity Consulting

Stop searching for purpose. Build it. We're living through a crisis of purpose. Surveys indicate that people are feeling less connected to the meaning of their work, asking, "How do I find my purpose?" That's the wrong question. You don't find your purpose—you build it. The HBR Guide to Crafting Your Purpose debunks three common myths about purpose: that purpose is found, that you have only one, and that it stays the same over time. Packed with stories, tips, and activities, this book teaches you how to cultivate more meaning in your life and work and endow everything you do with purpose. You'll learn how to: Find the reason behind your work Identify what makes you feel happy and fulfilled Use job crafting to transform your role Build positive, fulfilling relationships Connect your work to service Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.