"In 1959, the NFL had just a dozen teams, with only two located west of the MIssissippi River. For 40 years, it had enjoyed total dominance over the gridiron, tackling rival franchises and knocking them out of the game. But a revolution was coming to American football, and it all began with a man named Lamar Hunt, the Texas millionaire who desperately wanted a league of his own"--Inside cover flap.

In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind the scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.

For more than 40 years, Runner's World magazine has been the world's leading authority on running—bringing its readers the latest running advice and some of the most compelling sports narratives ever told. From inspirational stories such as "A Second Life"(the story of Matt Long, the FDNY firefighter who learned to run again after a critical injury) to analytical essays such as "White Men Can't Run" (a look at what puts African runners at the front of the pack), the magazine captivates its readers every month. Now, for the first time, the editors of Runner's World have gathered these and other powerful tales to give readers a collection of writing that is impossible to put down. With more than 40 gripping stories, Going Long transcends the sport of running to reach anyone with an appetite for drama, inspiration, and a glimpse into the human condition.

For more than 40 years, Runner's World magazine has been the world's leading authority on running—bringing its readers the latest running advice and some of the most compelling sports narratives ever told. From inspirational stories such as "A Second Life"(the story of Matt Long, the FDNY firefighter who learned to run again after a critical injury) to analytical essays such as "White Men Can't Run" (a look at what puts African runners at the front of the pack), the magazine captivates its readers every month. Now, for the first time, the editors of Runner's World have gathered these and other powerful tales to give readers a collection of writing that is impossible to put down. With more than 40 gripping stories, Going Long - edited by David Willey - transcends the sport of running to reach anyone with an appetite for drama, inspiration, and a glimpse into the human condition.

Collects forty sports narratives which originally appeared in the magazine, from the story of an FDNY firefighter who learned to run again after a leg-crushing bus accident to the essay written as a tribute to the talents and qualities of African runners.

Can first loves really be forever? Nolan Lennox was strong, a survivor. She’d stood up to those who tore her down and found her purpose in life when she was at her lowest, her heart broken. And she was rewarded with the fairytale ending she’d always dreamed of. She spent four years loving Reed Johnson, the popular quarterback at her small town high school, earning his friendship first and, eventually, his heart. But fairytales are fiction, and life…well, real life is messy. Can Reed and Nolan’s love survive the growing pains that come along with truly growing up? For Reed Johnson, the dream was always football. But then Nolan Lennox took over his heart. Is he willing to give up his first love just to keep his true love? Or will he be too late? Reed and Nolan’s story continues in "Going Long," the sequel to "Waiting on the Sidelines."

Internationally recognized triathlon coach and best-selling author Joe Friel teams up with ultra-endurance guru Gordon Byrn in Going Long, the most comprehensive guide to racing long-course and Ironman-distance triathlons. Combining science with personal experience, Friel and Byrn prepare anyone, from the working age-grouper to the podium contender, for success in triathlon's ultimate endurance event. Whether you are preparing for your first long-course triathlon or your fastest, Going Long will make every hour of training count. 40 sport-specific drills to improve technique and efficiency Updates to mental training Key training sessions, workout examples, and strength-building exercises A simple approach to balancing training, work, and family obligations A new chapter on active recovery, injury prevention and treatment Going Long is the best-selling book on Ironman training. Friel and Byrn guide the novice, intermediate, and elite triathlete, making it the most comprehensive and nuanced plan for Ironman training ever written. Going Long is the best resource to break through an Ironman performance plateau to find season after season of long-course race improvements.