The Invisible Web, also known as the Deep Web, is a huge repository of underutilized resources that can be richly rewarding to searchers who make the effort to find them. Since Jane Devine and Francine Egger-Sider explored the educational potentials of this realm in Going Beyond Google: The Invisible Web in Learning and Teaching, the information world has grown even more complex, with more participants, more content, more formats, and more means of access. Demonstrating why teaching the Invisible Web should be a requirement for information literacy education in the 21st century, here the authors expand on the teaching foundation provided in the first book and persuasively argue that the Invisible Web is still relevant not only to student research but also to everyday life. Intended for anyone who conducts research on the web, including students, teachers, information professionals, and general users, their book Defines the characteristics of the Invisible Web, both technologically and cognitively Provides a literature review of students’ information-seeking habits, concentrating on recent research Surveys the theory and practice of teaching the Invisible Web Shows ways to transform students into better researchers Highlights teaching resources such as graphics, videos, and tutorials Offers an assortment of tools, both public and proprietary, for trawling the Invisible Web Looks at the future of the Invisible Web, with thoughts on how changes in search technology will affect users, particularly students learning to conduct research

Investing time in customizing your settings in Google Analytics helps you get the most out of the detailed data it offers, particularly if your library’s web presence spans multiple platforms.

The Federal Regulatory Directory, Seventeenth Edition continues to offer a clear path through the maze of complex federal agencies and regulations, providing to-the-point analysis of regulations. Information-packed profiles of more than 100 federal agencies and departments detail the history, structure, purpose, actions, and key contacts for every regulatory agency in the U.S. government. Now updated with an improved searching structure, the Federal Regulatory Directory continues to be the leading reference for understanding federal regulations, providing a richer, more targeted exploration than is possible by cobbling together electronic and print sources.

You probably use Google everyday, but do you know... the Google Snake Game? Googledromes? Memecodes? Googlesport? The Google Calculator? Googlepark and Google Weddings? Google hacking, fighting and rhyming? In this book, you'll find Google-related games, oddities, cartoons, tips, stories and everything else that's fun. Reading it, you won't be the same searcher as before! No programming skills needed. (From the author of Google Blogoscoped.)

From Google search to self-driving cars to human longevity, is Alphabet creating a neoteric Garden of Eden or Bentham’s Panopticon? Will King Solomon’s challenge supersede the Turing test for artificial intelligence? Can transhumanism mitigate existential threats to humankind? These are some of the overarching questions in this book, which explores the impact of information awareness on humanity starting from the Book of Genesis to the Royal Library of Alexandria in the 3rd century BC to the modern day of Google Search, IBM Watson, and Wolfram|Alpha. The book also covers Search Engine Optimization, Google AdWords, Google Maps, Google Local Search, and what every business leader must know about digital transformation. “Search is curiosity, and that will never be done,” said Google’s first female engineer and Yahoo’s sixth CEO Marissa Mayer. The truth is out there; we just need to know how to Google it!

Designed to complement every introductory library reference course, this is the perfect text for students and librarians looking to expand their personal reference knowledge, teaching failsafe methods for identifying important materials by matching specific types of questions to the best available sources, regardless of format. Guided by a national advisory board of educators and practitioners, this thoroughly updated text expertly keeps up with new technologies and practices while remaining grounded in the basics of reference work. Chapters on fundamental concepts, major reference sources, and special topics provide a solid foundation; the text also offers fresh insight on core issues, including ethics, readers' advisory, information literacy, and other key aspects of reference librarianship;selecting and evaluating reference materials, with strategies for keeping up to date;assessing and improving reference services;guidance on conducting reference interviews with a range of different library users, including children and young adults;a new discussion of reference as programming;important special reference topics such as Google search, 24/7 reference, and virtual reference; anddelivering reference services across multiple platforms As librarians experience a changing climate for all information services professionals, in this book Cassell and Hiremath provide the tools needed to manage the ebb and flow of changing reference services in today's libraries.