This book describes the simple but effective methods that Elmer Wheeler has used in making two sales grow where only one grew before. The author is sales consultant for scores of prominent firms. He has tested thousands of word-combinations and selling points on millions of customers at the point of sale. He knows the selling points and techniques that will achieve results. He knows the ones that will fail. The author shows you how the slight twist of a phrase may make a difference between success and failure in selling a product. He shows you how to go about building up your own selling sentences—your own sales presentations—and how to test them on the customer. You will find this book intensely interesting and practical, for the author has filled it with stories of actual sales campaigns that have been built upon the use of tested sentences. The ideas in this book are making money for some of the best-known concerns in the country. They should make money for you.

NEW YORK TIMES BESTSELLER • Recipes to match every mood, situation, and vibe from the James Beard Award–winning author of Where Cooking Begins ONE OF THE TEN BEST COOKBOOKS OF THE YEAR: San Francisco Chronicle • ONE OF THE BEST COOKBOOKS OF THE YEAR: Time Out, Glamour, Taste of Home Great food is an achievable part of every day, no matter how busy you are; the key is to have go-to recipes for every situation and for whatever you have on hand. The recipes in That Sounds So Good are split between weekday and weekend cooking. When time is short, turn to quick stovetop suppers, one-pot meals, and dinner salads. And for the weekend, lean into lazy lunches, simmered stews, and hands-off roasts. Carla’s dishes are as inviting and get-your-attention-good as ever. All the recipes—such as Fat Noodles with Pan-Roasted Mushrooms and Crushed Herb Sauce or Chicken Legs with Warm Spices—come with multiple ingredient swaps and suggestions, so you can make each one your own. That Sounds So Good shows Carla at her effortless best, and shows how you can be, too.

You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company.

Includes plastic insert with equivalent measurements and metric conversions.

Stand on the shoulders of giants!Have you ever wished you could have a mentor like the Apostle Paul—someone trustworthy to guide your spiritual development and ministry? Tony Cooke, author, teacher, and student of church history, has assembled a panel of the greatest Christian spiritual leaders of all time, curating a profound, yet...

The memoir of a young diplomat’s wife who must reinvent her dream of living in Paris—one dish at a time When journalist Ann Mah’s diplomat husband is given a three-year assignment in Paris, Ann is overjoyed. A lifelong foodie and Francophile, she immediately begins plotting gastronomic adventures à deux. Then her husband is called away to Iraq on a year-long post—alone. Suddenly, Ann’s vision of a romantic sojourn in the City of Light is turned upside down. So, not unlike another diplomatic wife, Julia Child, Ann must find a life for herself in a new city. Journeying through Paris and the surrounding regions of France, Ann combats her loneliness by seeking out the perfect pain au chocolat and learning the way the andouillette sausage is really made. She explores the history and taste of everything from boeuf Bourguignon to soupe au pistou to the crispiest of buckwheat crepes. And somewhere between Paris and the south of France, she uncovers a few of life’s truths. Like Sarah Turnbull’s Almost French and Julie Powell’s New York Times bestseller Julie and Julia, Mastering the Art of French Eating is interwoven with the lively characters Ann meets and the traditional recipes she samples. Both funny and intelligent, this is a story about love—of food, family, and France.

The passion and urgency that inspired WWI and WWII Victory Gardens is needed today to meet another threat to our food supply and our environment—the steep decline of pollinators. The Pollinator Victory Garden offers practical solutions for winning the war against the demise of these essential animals. Pollinators are critical to our food supply and responsible for the pollination of the vast majority of all flowering plants on our planet. Pollinators include not just bees, but many different types of animals, including insects and mammals. Beetles, bats, birds, butterflies, moths, flies, and wasps can be pollinators. But, many pollinators are in trouble, and the reality is that most of our landscapes have little to offer them. Our residential and commercial landscapes are filled with vast green pollinator deserts, better known as lawns. These monotonous green expanses are ecological wastelands for bees and other pollinators. With The Pollinator Victory Garden, you can give pollinators a fighting chance. Learn how to transition your landscape into a pollinator haven by creating a habitat that includes pollinator nutrition, larval host plants for butterflies and moths, and areas for egg laying, nesting, sheltering, overwintering, resting, and warming. Find a wealth of information to support pollinators while improving the environment around you: • The importance of pollinators and the specific threats to their survival• How to provide food for pollinators using native perennials, trees, and shrubs that bloom in succession• Detailed profiles of the major pollinator types and how to attract and support each one• Tips for creating and growing a Pollinator Victory Garden, including site assessment, planning, and planting goals• Project ideas like pollinator islands, enriched landscape edges, revamped foundation plantings, meadowscapes, and other pollinator-friendly lawn alternatives The time is right for a new gardening movement. Every yard, community garden, rooftop, porch, patio, commercial, and municipal landscape can help to win the war against pollinator decline with The Pollinator Victory Garden.