Globalization, Gender, and Media tackles the emergence of “sexy violence” imagery and the coalescence of the sexual and violent meanings in contemporary global mainstream news, television, film, and social media. Tuija Parikka analyzes how such imagery advances particular interpretations of globalization, and the role of gender in such projects. Cases range from serious news journalism and film to social media spectacles, brought under the umbrellas of media production, contents, and perception. These versatile cases introduce issues revealing the limits of Western freedom discourse in the social media; universalizing an idea of motherhood and ethnicity in news production; time, home, and class in the formation of global imbalances of power online and in reality TV; instability of sex and gender in discourses of rape and porn; politicizing majority-minority relations in the social media. Globalization, Gender, and Media emphasizes the need to consider the interconnectedness and material - discursive aspects of globalization and the reality of gender in the media.

From advertising to television and film, feminist media scholars have examined the changing nature of media representations form the 1990’s onwards in comparison to the 1950s in the UK and the US. Many debates focus on the current ambiguity surrounding media representations which are inserted within post-feminist texts that tend to equate female empowerment with choice, individualism and consumerism. This has occurred in a context where there have been some achievements in gender equality worldwide, with women occupying more spaces in the marketplace, business and government. In the last decades, Latin America has been through many changes. Inequality levels have been reduced and political trends have resulted in the election of female politicians throughout the continent, corresponding with a revival of gender politics and feminist movements. At the same time, however, countries like Brazil are still home to gender discrimination and inequality, with high levels of domestic violence towards women, low levels of political representation, a culture of machismo, and the enduring predominance of stereotypical gender representations in the media. Globalization, Gender Politics, and the Media looks at the correlation between gender inequality in society with media representations, situating the case of Brazil and Latin America within the global quest for gender justice. It emphasizes the need to equate material and economic concerns with the examination of the reproduction of values and beliefs on gender through cultural and media outlets. Questions that are asked include, how can the media better contribute to assist in gender development and nation-building? How can online platforms make a difference? What can be done within the mainstream media to advance women’s rights? What is understood by the myth of the “Brazilian woman,” and how does this connect to other notions of what the “Third World woman” is? Using a triangulation methodology, this book includes a small selection of interviews with experts from international organizations, politicians in Brazil, and bloggers, as well as a sample of media analysis of ads, commercials, posters, campaign material, and feminist blogs to examine the challenges that gender equality faces in this country and the ways in which the media can make a difference.

This book suggests that the primary effects of globalization in India have followed from economic changes rather than new media, creating a small transnational middle class, transforming the lives of people in this class. Focusing on the middle classes in India, the book suggests how globalization has transformed culture, class, and gender in India in the years since economic liberalization. The book argues that with globalization, class identities must be defined more by transnational contexts than within bounded nations; they are based on shared patterns of consumption more than shared positions in the economy; and are increasingly defined by gender relations.

This book provides an insightful approach to understanding the contemporary circulations of feminist repertoires and shows how the international/transnational circulations of gender are interconnected, even coextensive, with the globalization process itself. Fed by a shared reflexivity on relations among activist groups, state institutions, and international actors involved in the production and dissemination of contemporary norms dealing with gender, each chapter shares methodological premises and studies the circulation of gender-related norms and knowledge in situ and by varying standpoints. Specifically, the authors de-compartmentalize the academic disciplines and go beyond classical geographic divisions, in order to map social spaces and networks of actors involved in the production and circulation of gender-related repertoires. Last, the book grasps circulatory processes and entangled social phenomena, which are usually subject to disciplinary and thematic divisions separating collective action and public action, development aid and feminism, law and international relations. Focused on collective and individual experiences within women’s organizations, activist careers, unstable mobilizations, public policies temporalities, the chapters reveal the mechanisms through which these arrangements are made and shed light on strategies deployed by actors rooted in specific social and political contexts. This book will be of key interest to students and scholars of gender studies and more broadly to politics, International Relations, sociology, geography, history, and anthropology.

What is globalization? How is it gendered? How does it work in Asia and the Pacific? The authors of the sixteen original and innovative essays presented here take fresh stock of globalization’s complexities. They pursue critical feminist inquiry about women, gender, and sexualities and produce original insights into changing life patterns in Asian and Pacific Island societies. Each essay puts the lives and struggles of women at the center of its examination while weaving examples of global circuits in Asian and Pacific societies into a world frame of analysis. The work is generated from within Asian and Pacific spaces, bringing to the fore local voices and claims to knowledge. The geographic emphasis on Asia/Pacific highlights the complexity of globalizing practices among specific people whose dilemmas come alive on these pages. Although the book focuses on global, gendered flows, it expands its investigation to include the media and the arts, intellectual resources, activist agendas, and individual life stories. First-rate ethnographies and interviews reach beyond generalizations and bring Pacific and Asian women and men alive in their struggles against globalization. Globalization cannot be summed up in a neat political agenda but must be actively contested and creatively negotiated. Taking feminist political thinking beyond simple oppositions, the authors ask specific questions about how global practices work, how they come to be, who benefits, and what is at stake. Contributors: Nancie Caraway, Steve Derné, Cynthia Enloe, Kathy Ferguson, Maria Ibarra, Gwyn Kirk, Sally Merry, Virginia Metaxas, Min Dongchao, Monique Mironesco, Rhacel Parrenas, Lucinda Peach, Vivian Price, Jyoti Puri, Judith Raiskin, Nancy Riley, Saskia Sassen, Teresia Teaiwa, Chris Yano, Yau Ching.

This volume takes a fresh look at media and communications policy and provides a comprehensive account of issues that are central to the study of the field. It moves beyond the 'specifics' of regulation, by examining policy areas that have proved to be of common concern for societies across different socio-economic realities. It also seeks to address profound gaps in the study of policy by demonstrating the centrality of historical, social and political context in debates that may appear solely technical or economistic. Media Policy and Globalization covers the institutional changes in the communications policy arena by examining the changing role of the state, technology and the market and the role of civil society. It discusses actual policy areas in broadcasting, telecommunications and the information society, and examines the often-overlooked normative dimensions of communications policy.

The global village, however, is not the blissful utopia that McLuhan predicted.