Globalization is now widely discussed but the debates often remain locked within particular disciplinary discourses. This book brings together for the first time a social theory and cultural studies approach to the understanding of globalization. The book starts with an analysis of the relationship between the globalization process and contemporary culture change and goes on to relate this to debates about social and cultural modernity. At the heart of the book is a far-reaching analysis of the complex, ambiguous "lived experience" of global modernity. Tomlinson argues that we can now see a general pattern of the dissolution between cultural experience and territorial location. The "uneven" nature of this experience is discussed in relation to first and third world societies, along with arguments about the hybridization of cultures, and special role of communications and media technologies in this process of "deterritorialization". Globalization and Cultureconcludes with a discussion of the cultural politics of cosmopolitanism. Accessibly written, this book will be of interest to second year undergraduates and above in sociology, media studies, cultural and communication studies, and anyone interested in globalization.

A pervasive force, globalization has come to represent the export and import of culture, the speed and intensity of which has increased to unprecedented levels in recent years. Here an international panel of intellectuals consider the process of globalization and how the global character of technology, communication networks, consumer culture, intellectual discourse, the arts, and mass entertainment have all been affected by recent worldwide trends. Photos.

Behaviour at work can no longer be stereotyped as global or local – modern or traditional – with very little in-between. Instead work behaviour is a complex interplay between Global and Local values. It takes place in a Glocality. Thus individual achievement co-exists with group aspirations, pay diversity takes place in a social context, teamwork reflects cultural narrative, and labour mobility is bound by community bias. Globalization and Culture at Work: Exploring their Combined Glocality breaks new ground by exploring such glocalities, and the implications they create for managing human potential better. The volume is essential reading for researchers, managers, culturalists and consultants of work behaviour alike.

Now fully revised and updated, this seminal text asks if there is cultural life after the "clash of civilizations" and global McDonaldization. Jan Nederveen Pieterse argues that what is taking place is a global culture of hybridization. In a new chapter, the author explores East-West hybridities—the idea that globalization is a process of braiding rather than simply a diffusion from developed to developing countries. His historically deep and geographically wide approach to globalization is essential reading as we face the spread of conflicts bred by cultural misunderstanding.

We live in a world that is marked by the twin processes of economic and cultural globalization. In this thought provoking book, Kumaravadivelu explores the impact of cultural globalization on second and foreign language education.

Now in a fully revised and updated edition, this seminal text disputes the view that we are experiencing a “clash of civilizations” as well as the idea that globalization leads to cultural homogenization. Instead, Jan Nederveen Pieterse argues that we are witnessing the formation of a global mélange culture through processes of cultural mixing or hybridization. From this perspective on globalization, conflict may be mitigated and identity preserved, albeit transformed. In a new chapter on China, the author focuses on the key issue of agency and power in hybridization, which is important in emerging economies generally, with China a particularly momentous case. Here he draws a key distinction between passive and active forms of globalization (globalized and globalizing) and hybridity (being hybridized and hybridizing). Throughout, the book offers a comprehensive treatment of hybridization arguments, and, in discussing globalization and culture, unbumdles the meaning of culture. This historically deep and geographically wide approach to globalization is essential reading as we face the increasing spread of conflicts bred by cultural misunderstanding.

A stimulating appraisal of a crucial contemporary theme, this comprehensive analysis of globalizaton offers a distinctively cultural perspective on the social theory of the contemporary world. This perspective considers the world as a whole, going beyond conventional distinctions between the global and the local and between the universal and the particular. Its cultural approach emphasizes the political and economic significance of shifting conceptions of, and forms of participation in, an increasingly compressed world. At the same time the book shows why culture has become a globally contested issue - why, for example, competing conceptions of ′world order′ have political and economic consequences.