In this timely work, Liu Kang argues that globalization in China is both a historical condition in which the country's gaige kaifang (reform and opening up) has unfolded and a set of values or ideologies by which it and the rest of the globe are judged. Moreover, globalization signals a significant ascendancy of culture. Liu examines China's current ideological struggles in political discourse, intellectual debate, popular culture, avant-garde literature, the news media, and the internet. With careful textual analysis and observation informed by critical theories and cultural studies, he offers a forceful critique of the Chinese version of globalism that privileges economic development at the expense of social justice and equality.

In this timely work, Liu Kang argues that globalization in China is both a historical condition in which the country's gaige kaifang (reform and opening up) has unfolded and a set of values or ideologies by which it and the rest of the globe are judged. Moreover, globalization signals a significant ascendancy of culture. Liu examines China's current ideological struggles in political discourse, intellectual debate, popular culture, avant-garde literature, the news media, and the internet. With careful textual analysis and observation informed by critical theories and cultural studies, he offers a forceful critique of the Chinese version of globalism that privileges economic development at the expense of social justice and equality.

The nine papers collected in this volume examine recent trends in language use in mainland China, and the associated social, economic, political, and cultural manifestations.

This volume explains China's economic rise and liberalization and assesses how this growth is reshaping the structure and dynamics of global capitalism in the twenty-first century. China has historically been the center of Asian trade, economic, and financial networks, and its global influence continues to expand in the twenty-first century. In exploring the causes for and effects of China's re surging power, this volume takes a broad, long-term view that reaches well beyond economics for answers. Contributors explore the vast web of complex issues raised by China's ascendancy. The first three chapters discuss the global and historical origins of China's shift to a market economy and that transformation's impact on the international market system. Subsequent essays explore the ability of large Chinese manufacturers to counter the might of transnational retailers, the effect of China's rise on world income distribution and labor, and the consequences of a stronger China for its two most powerful neighbors, Russia and Japan. The concluding chapter questions whether China's growth is sustainable and if it will ultimately shift the center of global capitalism from the West to the East.

Combining anatomies of textual examples with broader contextual considerations related with the social, political and economic developments of post-Mao China, Xiaoping Wang intends to explore newly emerging social and cultural trends in contemporary China, and find the truth content of Chinese society and culture in the age of global capitalism. Through in-depth textual analyses covering a variety of media, ranging from fiction, poetry, film to theoretical works as well as cultural phenomena which mirror social and cultural occurrences and reflect the present ideological proclivities of the Chinese society, this study offers timely interpretations of China in the age of globalization, its political inclinations, social fashions and cultural tendencies, and provides thought-provoking messages of China’s socio-economic and political reality.

China's strong economic growth occurring alongside modernization across the great majority of Asian societies has created what many see as a transnational space through and by which not only economic, social and cultural resources, but also threats and crises flow over traditional political boundaries. The first section of the work lays out a clear conceptual framework. It draws on arguments about nation no longer being the only container of society, about trans-disciplinary thinking, and about knowledge being context-bound. It identifies and discusses distinctive features of China and Asia in the global era. These include population, urbanization and climate change; the continuing reach of Orientalist shadows; cultural politics of knowledge. It closes by arguing how global studies adds value to existing accounts. The second, and longer, section applies this framework through a series of original empirical case-studies in three areas: migration/poverty/gender; culture/education; well-being. Both the conceptual framework and case-studies are drawn from research presented at HKBU since 2011 under the auspices of the Global Social Sciences Conference Series and supplemented by additional papers.

This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.