Globalizacion cultural en la era digital: retos socio-economicos, politicos e ideologicos, aborda desde un enfoque multidisciplinario el tema referido a las interacciones de la cultura con otras dimensiones del desarrollo social, siendo esencial la manera en que se reconstruye y propone el concepto globalizacion cultural en su interaccion con la dinamica de la digitalizacion. Cuestion vital para el desempeno de la practica de la politica cultural de paises y regiones. La propuesta central de este ensayo consiste en repensar el desarrollo social desde los parametros de la era digital. Se toma como supuesto basico para todo el analisis, la dimension social de la ciencia y la tecnologia, entendiendo esta como las condicionantes sociales del cambio cientifico-tecnologico (...) o bien como las consecuencias de dicho cambio. Es central en todo el balance que se realiza el enfoque de la tecno-ciencia concebido "un proceso social en intima imbricacion correlacional con los valores culturales, politicos y economicos.""

Is popular culture merely a process of creating, marketing, and consuming a final product, or is it an expression of the artist's surroundings and an attempt to alter them? Noted Argentine/Mexican anthropologist Néstor García Canclini addresses these questions and more in Transforming Modernity, a translation of Las culturas populares en el capitalismo. Based on fieldwork among the Purépecha of Michoacán, Mexico, some of the most talented artisans of the New World, the book is not so much a work of ethnography as of philosophy—a cultural critique of modernism. García Canclini delineates three interpretations of popular culture: spontaneous creation, which posits that artistic expression is the realization of beauty and knowledge; "memory for sale," which holds that original products are created for sale in the imposed capitalist system; and the tourist outlook, whereby collectibles are created to justify development and to provide insight into what capitalism has achieved. Transforming Modernity argues strongly for popular culture as an instrument of understanding, reproducing, and transforming the social system in order to elaborate and construct class hegemony and to reflect the unequal appropriation and distribution of cultural capital. With its wide scope, this book should appeal to readers within and well beyond anthropology—those interested in cultural theory, social thought, and Mesoamerican culture.

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In this important new book Jorge Larrain examines the trajectories of modernity and identity in Latin America and their reciprocal relationships. Drawing on a large body of work across a vast historical and geographical range, he offers an innovative and wide-ranging account of the cultural transformations and processes of modernization that have occurred in Latin America since colonial times. The book begins with a theoretical discussion of the concepts of modernity and identity. In contrast to theories which present modernity and identity in Latin America as mutually excluding phenomena, the book shows their continuity and interconnection. It also traces historically the respects in which the Latin American trajectory to modernity differs from or converges with other trajectories, using this as a basis to explore specific elements of Latin America's culture and modernity today. The originality of Larrain's approach lies in the wide coverage and combination of sources drawn from the social sciences, history and literature. The volume relates social commentaries, literary works and media developments to the periods covered, to the changing social end economic structure, and to changes in the prevailing ideologies. This book will appeal to second and third-year undergraduates and Masters level students doing courses in sociology, cultural studies and Latin American history, politics and literature. .