"The Global Brand examines the challenges facing international brands and identifies the best practices that will help aspiring global brands become successful on the world stage." "Using research from the 2008 BrandZ Top 100 Most Valuable Brands ranking, case studies, and interviews with the architects of some of today's most successful global brands including Nestle, Jack Daniels, YouTube, HP, and more, Nigel Hollis, Chief Global Analyst at Millward Brown, paints a complete portrait of the international branding world. This book will provide marketers with the critical information necessary to determine how, when, and where it is best to take a brand global, when keeping a brand local is more important than going global, and how to effectively manage a brand from launch to global maturity."--BOOK JACKET.

Featuring thirteen satirical short stories, a unique collection includes scientific superstars, a rock singer who is the voice of the people, and two lost souls who drive off the edge of the world and find each other. From the Paperback edition.

Global Investigations Review's The Practitioner's Guide to Global Investigations covers what to do at every stage during the lifecycle of a corporate investigation - from discovery of the initial problem to conclusion and beyond. Using US and UK practice and procedure to illustrate, the guide tracks the development of a serious allegation (whether originating inside or outside a company) as it develops - looking at the key risks that arise and the challenges it poses, along with the opportunities that may exist for its resolution. It offers expert insight into fact-gathering (including document preservation and collection, and witness interviews); structuring the investigation (the complexities of cross-border privilege issues); and strategizing effectively to resolve cross-border probes and manage corporate reputation. Further content provides detailed comparable surveys of the relevant law and practice in 12 jurisdictions that build on many of the vital issues highlighted. It is practical guide for external and in house legal counsel, compliance officers and accounting practitioners wishing to benchmark their practice against leaders in the field. Edited by Judith Seddon, Eleanor Davison, Christopher J Morvillo, Michael Bowes QC and Luke Tolaini, the book has 47 chapters contributed by leading practitioners and firms across the world such as Baker & McKenzie LLP, Clifford Chance LLP, Skadden, Arps, Slate, Meagher & Flom LLP. "e;Global Investigations Review's The Practitioner's Guide to Global Investigations is the most comprehensive publication currently on the market in relation to cross-border, multifaceted corporate investigations. It does what it says on the tin - 'How does one conduct such an investigation? And what does one have in mind at various times?' - and it does it rather well."e; Tapan Debnath, Legal Counsel, Nokia

Information technology has had a major impact on individuals, organizations and society over the past 50 years. There are few organizations that can afford to ignore IT and few individuals who would prefer to be without it. As managerial tasks become more complex, so the nature of the required information systems (IS) changes - from structured, routine support to ad hoc, complex enquiries at the highest levels of management. Global Information Systems aims to present the many complex and inter-related issues associated with culture in the management of information systems. The editors have selected a wide range of contemporary articles from leading experts in North America and Europe that represent a wide variety of different national and cultural environments. They offer valid explanations for, rather than simply pointing out cultural differences in articles that cover a variety of national cultures, including: China, Egypt, Finland, Hong Kong, Hungary, India, Jamaica, Peru South Korea, Kuwait, Mexico, Singapore, Sweden, the United Arab Emirate, the UK, and the US.

As a result of global dynamics--the increasing interconnection of people and places--innovations in global environmental governance haved altered the role of cities in shaping the future of the planet. This book is a timely study of the importance of these social transformations in our increasingly global and increasingly urban world. Through analysis of transnational municipal networks, such as Metropolis and the C40 Cities Climate Leadership Group, Sofie Bouteligier's innovative study examines theories of the network society and global cities from a global ecology perspective. Through direct observation and interviews and using two types of city networks that have been treated separately in the literature, she discovers the structure and logic pertaining to office networks of environmental non-governmental organizations and environmental consultancy firms. In doing so she incisively demonstrates the ways in which cities fulfill the role of strategic sites of global environmental governance, concentrating knowledge, infrastructure, and institutions vital to the function of transnational actors.

Businesses today face unprecedented challenges as they navigate the fusion of technology, cultural diversity, and organizational paradigms. Extending strategic marketing and financial policies globally is imperative, as is creating innovative and culturally tailored human resource management. However, organizations must embrace a truly global perspective to thrive. This book illuminates the intricate interplay between evolving global business landscapes and the need for organizations to adopt a holistic approach. Organizational Paradigms of Global Business: Fusion of Technology and Cultural Diversity chronicles and analyzes the accelerating transformations driven by technological innovations, organizational models, and production processes that have fundamentally altered societal and economic structures. From the impact of the Industrial Revolution to the emergence of post-modernity, this book assesses the societal transformations since the 1960s. Furthermore, it provides insights into contemporary global complexities, including corporate vulnerabilities, jobless growth sectors, outdated public policies, and shifting global power dynamics. This book meticulously examines the key dimensions of global companies, such as multiculturalism, geographic dispersion, and the knowledgeable workforce to provide strategies for navigating dynamic environments.

This book offers five proven principles so multinational companies can advance diversity, equity, and inclusion with a nuanced understanding of local contexts across countries and cultures. It's easy to fall into the trap of using a single-culture worldview when implementing global DEI in organizations. But what makes DEI change efforts successful in one country may have opposite, unintended consequences in another. How do companies find the right balance between anchoring their efforts locally while pushing for change that may disrupt existing power dynamics? This is the question at the heart of global DEI work. Along with practical advice and examples, Rohini Anand offers five overarching principles derived from her own experience leading global DEI transformation and interviews with more than sixty-five leaders to provide a through line for leading global DEI transformation in divergent cultures. Local relevance—understanding markets and acknowledging local beliefs, regulations, and history—is essential for global success. This groundbreaking book explicitly details how to take local histories, laws, and practices into account in DEI transformation work while promoting social justice worldwide.