Which part of this Asian address is the street? What is this accent and is it correct? Which one of these numbers is the postcode? In which language should I be corresponding? How do I salute this person? In which order should I output this name? For every individual entered on to a world-wide address database, these questions, and others, need to be answered accurately and correctly. This one-stop reference work covering 194 countries will enable you to have the most accurate international marketing database around - one that makes optimal use of the direct marketing activity generated in your company and ensures that your post is delivered to the correct destination and recipient. Global Sourcebook of Address Data Management provides, for each country, such information as address and postcode formats, postbox names, salutations, personal name patterns, information about languages, diacritical marks, job titles, casing rules, street types and much more. It will make the management and development of any marketing database more efficient, less expensive and will result in fewer errors and, most importantly, will present the best first impression of the company to its potential customers. No other book can claim to offer such a comprehensive source of essential information for any manager of an international database, from data quality, direct marketers, market researchers through to telemarketing managers.

This book enables businesses to understand the difficulties and issues surrounding data collection on an international basis. It explains how to set up, collect and manage name and address data in a business environment from an international perspective. Achieving quality data collection will enable businesses to save money and keep their now sophisticated customers satisfied. The role of the internet and its effect on this area are discussed in detail.

David Mort has compiled statistics on nearly 1000 publications and services, including electronic publications, in this fifth edition of Sources of Non-official UK Statistics. The entries are based on data received in the spring and summer of 2001.