Global Perspectives on Strategic Storytelling in Destination Marketing
Title | Global Perspectives on Strategic Storytelling in Destination Marketing PDF eBook |
Author | Campos, Ana Cláudia |
Publisher | IGI Global |
Pages | 336 |
Release | 2022-05-27 |
Genre | Business & Economics |
ISBN | 1668434385 |
Stories have always been part of tourism with tourists eager to both share and listen to stories about destinations. Destinations also build identity and distinctiveness by sharing stories with visitors. It is essential to gain a deeper understanding of the role that stories play in marketing and branding destinations, as well as how storytelling through digital mobile technologies can aid in these practices. Global Perspectives on Strategic Storytelling in Destination Marketing is a key reference that offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organizational and destination levels, and from the perspectives of experience providers and customers. It further addresses current and future challenges of tourism organizations and destinations that may be tackled by creatively adopting storytelling as a strategy for brand differentiation and customer involvement. Covering topics such as film-induced tourism, heritage tourism, and community engagement, this premier reference source is an excellent resource for marketers, advertising executives, brand managers, travel agencies, tour operators, event and program managers, business executives, government officials, community leaders, students, researchers, academicians, professionals, and practitioners in the tourism and hospitality industry.
Global Perspectives on the Strategic Role of Marketing Information Systems
Title | Global Perspectives on the Strategic Role of Marketing Information Systems PDF eBook |
Author | Medina-Quintero, Jose Melchor |
Publisher | IGI Global |
Pages | 404 |
Release | 2023-05-08 |
Genre | Business & Economics |
ISBN | 1668465930 |
A level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.
Strategic Perspectives in Destination Marketing
Title | Strategic Perspectives in Destination Marketing PDF eBook |
Author | Camilleri, Mark Anthony |
Publisher | IGI Global |
Pages | 429 |
Release | 2018-08-17 |
Genre | Business & Economics |
ISBN | 1522558365 |
The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.
Destination Marketing
Title | Destination Marketing PDF eBook |
Author | Metin Kozak |
Publisher | Routledge |
Pages | 242 |
Release | 2015-10-23 |
Genre | Business & Economics |
ISBN | 1317517806 |
This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.
Global Perspectives on the Opportunities and Future Directions of Health Tourism
Title | Global Perspectives on the Opportunities and Future Directions of Health Tourism PDF eBook |
Author | Do?an, O?uz |
Publisher | IGI Global |
Pages | 334 |
Release | 2023-02-17 |
Genre | Business & Economics |
ISBN | 1668466945 |
Millions of patients travel abroad every year, and the number of trips around the world to benefit from health services is increasing. The high level of global demand for health services has influenced the rapid development of the tourism industry. Many destinations providing high-quality healthcare services at low prices have emerged. Due to these developments in the industry, the health tourism market, one of the fastest growing markets, has emerged. Countries operating in the industry are also striving to increase their market shares. Therefore, it is important to understand the dynamics of this global phenomenon. Global Perspectives on the Opportunities and Future Directions of Health Tourism provides new theoretical, practical, and strategic insights into the field of health tourism. It discusses in detail the health tourism industry and its importance for the global economy, countries, and destinations. Covering topics such as elderly consumers, historical development, and image and branding, this premier reference source is an essential resource for government officials, hospital administrators, policymakers, business managers and executives, students and educators of higher education, librarians, researchers, and academicians.
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management
Title | Corporate Practices: Policies, Methodologies, and Insights in Organizational Management PDF eBook |
Author | Sebastian Kot |
Publisher | Springer Nature |
Pages | 1034 |
Release | |
Genre | |
ISBN | 9819709962 |
Event Communication
Title | Event Communication PDF eBook |
Author | Barbara Mazza |
Publisher | Goodfellow Publishers Ltd |
Pages | 259 |
Release | 2024-02-02 |
Genre | Business & Economics |
ISBN | 191509755X |
Focuses attention on communication studies as applied to Event Management, through the whole event mamangment process. It pays particular attention to the latest technological innovations with the event industry including virtual events and digital technologies.