Global Market Share Planneris an invaluable reference to the performance, activites and positioning of the leading consumer brand owning companies world-wide. It offers valuable market size and market share data for companies operating globally, regionally and across 52 national markets.

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This directory is a guide to the leading brand-owning companies operating in North America and Latin America. Country coverage: Argentina, Brazil, Canada, Chile, Mexico, USA and Venezuela. This book profiles the leading consumer brand owning companies operating across North America and Latin America. As well as providing full contact details for every company, it allows you to identify the brands that they own, their market share performance and their ultimate holding company.

Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk. Readers will find sources of information on such topics asBusiness lawE-commerceInternational businessManagement of information systemsOccupations and careersMarket researchGuide to Reference is used internationally as the “source of first resort” for identifying information and training reference professionals, and this book will help connect librarians and researchers to the most relevant sources of information on business and economics.