Global and Multicultural Public Relations
Title | Global and Multicultural Public Relations PDF eBook |
Author | Juan-Carlos Molleda |
Publisher | John Wiley & Sons |
Pages | 273 |
Release | 2019-06-05 |
Genre | Business & Economics |
ISBN | 1118673972 |
An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process—formative research, planning, implementation, evaluation, and stewardship—is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice. All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors. Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension. Employs a real-world approach to public relations principles, practices, and strategies Focuses on global public relations rather than outdated nation-centered models Fills a gap in current literature on multinational and multicultural public relations Explains the public relations strategies that are best suited for each sector Includes summary sections that contain suggested readings and supplemental online links Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.
Global and Multicultural Public Relations
Title | Global and Multicultural Public Relations PDF eBook |
Author | Juan-Carlos Molleda |
Publisher | John Wiley & Sons |
Pages | 269 |
Release | 2019-07-30 |
Genre | Business & Economics |
ISBN | 1118673964 |
An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process—formative research, planning, implementation, evaluation, and stewardship—is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice. All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors. Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension. Employs a real-world approach to public relations principles, practices, and strategies Focuses on global public relations rather than outdated nation-centered models Fills a gap in current literature on multinational and multicultural public relations Explains the public relations strategies that are best suited for each sector Includes summary sections that contain suggested readings and supplemental online links Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.
Multicultural Public Relations
Title | Multicultural Public Relations PDF eBook |
Author | Stephen P. Banks |
Publisher | SAGE Publications, Incorporated |
Pages | 160 |
Release | 1995-02-28 |
Genre | Business & Economics |
ISBN |
Increasing emphasis is now placed upon the need for cultural awareness in business communication. This innovative book re-examines the nature of culture, diversity, public relations and communicative effectiveness. It establishes a broad-based and culture-sensitive theory of communication for public relations. It goes on to analyze the influence of different cultural perspectives on public relations practice in internal communication, community relations, communicating with activist audiences and international programmes. Going beyond traditional views of culture and multiculturalism to develop a core concept of stigmatized differences, this book provides clear, practical guidelines for understanding and communicating in multicultural settings.
Global Communication
Title | Global Communication PDF eBook |
Author | Yahya R. Kamalipour |
Publisher | Rowman & Littlefield |
Pages | 493 |
Release | 2019-07-05 |
Genre | Language Arts & Disciplines |
ISBN | 1538121662 |
Global Communication: A Multicultural Perspective, Third Edition brings together diverse issues and expert perspectives of twenty-two notable and accomplished communication scholars, representing eight countries around the world. Together they discuss international communication, public relations and advertising, cultural implications of globalization, international law and regulation, transnational media, the shifting politics of media, trends in communication and information technology, and much more. The Third Edition is fully updated to reflect major events that have impacted our global communication environment. Three new chapters on “global journalism” and “gender, ethnicity, and religion,” and “Shifting Politics in Global Media and Communication” have been added to make this volume more comprehensive. This book will help students understand the emergence of globalization and its effects on a worldwide scale. Features: Contributors represent Canada, Croatia, Holland, India, Germany, Sweden, Turkey, and the United States. End-of-chapter questions are updated and intended to stimulate classroom discussion. An expanded key terms and acronyms used in the book are included. An updated and comprehensive list of suggested readings provides students and instructors further information about the issues covered in this book. Helpful Internet links to information relevant to topics discussed are suggested throughout the book.
Global Public Relations
Title | Global Public Relations PDF eBook |
Author | Alan R. Freitag |
Publisher | Routledge |
Pages | 329 |
Release | 2009-01-13 |
Genre | Business & Economics |
ISBN | 1134061293 |
This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.
Public Relations in Global Cultural Contexts
Title | Public Relations in Global Cultural Contexts PDF eBook |
Author | Nilanjana Bardhan |
Publisher | Routledge |
Pages | 309 |
Release | 2011-01-31 |
Genre | Business & Economics |
ISBN | 1135236836 |
This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations.
The Global Public Relations Handbook
Title | The Global Public Relations Handbook PDF eBook |
Author | Krishnamurthy Sriramesh |
Publisher | Routledge |
Pages | 601 |
Release | 2003-06-20 |
Genre | Business & Economics |
ISBN | 1135645493 |
This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.