New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

1966. The year of change. The year of division. The middle of the 1960s, the great dividing line between what America had been, and what it became. All of it, in all its color, glory, and ugliness, came symbolically together on a hot, humid weekend in Austin, Texas. The protagonist? None other John “Duke” Wayne, the larger-than-life movie hero of countless Westerns and war dramas; a swashbuckling, ruggedly macho idol of America; the very embodiment of what the United States had become—the new Rome: the most powerful military, political, and cultural empire in the annals of mankind. Wayne, like the nation itself, stood astride the world in Colossus style, talking tough. Taking no prisoners. In September 1966, John Wayne was in Texas filming War Wagon while the integrated Trojans of the University of Southern California arrived in Austin to do battle with a powerhouse of equal stature, the all-white Texas Longhorns. The Duke, a one-time pulling guard for coach Howard Jones at USC, was there, accompanied by sycophants, and according to rumor, with spurs on. Wayne arrived in Austin the night before the game. Dressed to the nines, he immediately repaired to the hotel bar. He had a full entourage who hung on his every word as if uttered from the Burning Bush. So it was when the Duke ordered his first whiskey. Thus surrounded by sycophants, John Wayne bellowed opinions, bromides, and pronouncements. What happened next is subject to interpretation, for this weekend and many other details of the Duke’s “Trojan wars” are revealed and expounded upon by longtime USC historian Steven Travers. This book is a fly-on-the-wall exploration of this wild weekend and an immersion into the John Wayne mythology: his politics, his inspirations, the plots to assassinate him, his connections to Stalin, Khrushchev, and Chairman Mao, and the death of the Western.

"King of the Court provides a highly nuanced and sophisticated analysis of the great African American basketball player from his earliest days up to the present time. With great skill and much insight, Goudsouzian makes clear that Russell was a very complicated man who was full of contradictions in his own private life and in relationship to his business associates, teammates, opponents, the media, and the larger sporting public."--David K.Wiggins, George Mason University "Not only is King of the Court one of the most impressive and important sports biographies to come along in many a season, easily in the same class as David Maraniss's When Pride Still Mattered (on Vince Lombardi) and Wil Haygood's Sweet Thunder (on Sugar Ray Robinson), it is also one of the truly incisive books on the intersection of race, civil rights, and popular culture that have appeared in some time. Having grown up in Philadelphia, I was always a Wilt Chamberlain man and always will be, but King of the Court convinced me that Bill Russell defined his age in ways that Chamberlain never did. Russell was a man for all seasons. This is a biography befitting Russell's stature."--Gerald Early, author of One Nation Under a Groove: Motown and American Culture "Before there were crossover dribbles or slam dunk competitions, before they even kept statistics for blocked shots, Bill Russell dominated the game we call basketball. The respect he demanded as a black man during America's turbulent Civil Rights era made him the personification of a winner in life. King of the Court, like Russell's defense, locks it down, and puts it all in its proper context. Long live the King!"--Dr. Todd Boyd, author of Young, Black, Rich, and Famous: The Rise of the NBA, the Hip Hop Invasion, and the Transformation of American Culture "Bill Russell's life story is only incidentally about basketball. For him the sport was not a life; it was his vehicle for social change, a platform that showcased his vision for America as much as his athletic talent. In his magnificent biography, Aram Goudsouzian captures the nuance and meaning of Russell's career. After reading the book, one will never look at Russell or sports in quite the same way."--Randy Roberts, Purdue University "Brings back the excitement of the great days of the NBA and its legendary players, led by the king of them all, Bill Russell. Best book I've read on basketball in 40 years."--Bill McSweeny, co-author, with Bill Russell, of Go Up for Glory