GIS for Business and Service Planning Edited by Paul Longley,Graham Clarke The field of geographical information systems (GIS) is developingrapidly, finding applications in an ever-widening range ofcommercial contexts. This volume examines the practical use of GISfor business and service planning. It considers ways in which GISmay be customised to meet specific user requirements and tackle theapplied research challenges of the late 1990s. GIS for Business andService Planning: * introduces the management, analysis and modelling of informationwithin GIS and considers some of the basic problems and pitfallsthat can occur in practice * covers the major topics of geodemographics and how geographicalinformation can be manipulated and merged into business applicationdatabases * discusses the relative merits of customised versus proprietarysolutions to business application databases * examines the range of consultancy applications of GIS forbusiness using international case studies, assessing how recentapplications have benefited from research developments * critically assesses GIS in the market place and evaluatesdifferent GIS strategies GIS for Business and Service Planning is essential reading for GISprofessionals, marketeers, GIS students and management scientists.The other contributors: Peter Batey (University of Liverpool), MarkBirkin (GMAP), Peter Brown (University of Liverpool), Martin Clarke(GMAP), Paul Cresswell (SPA Marketing Systems), David Maguire (ESRIUS), David Martin (University of Southampton), Ian Masser(University of Sheffield), Stan Openshaw (University of Leeds),Nora Sherwood (GIS World) and Robin Waters (GeoInformationInternational).

This "how-to" book on planning and managing GIS within local government describes and details the key components of a successful enterprise, sustainable and enduring GIS. It describes the strategic planning process an organization must undertake prior to GIS implementation. The heart of the book is the formula for success that offers a systematic methodology for examining and benchmarking a GIS initiative and the practical and repeatable strategy for success. There are many obstacles to successful GIS implementation, and unfortunately, the local government landscape is riddled with false starts, poorly planned implementations, and glorified mapping systems. This book documents the reason for failure and possible remedies to overcome the challenges to implementation. It discusses pathways to change, ways of improving organizational effectiveness and efficiency, and lays out the organizational approaches, management processes, and leadership actions that are required for GIS to become an indispensable part of an organization. This book is about aiming high, so you can consistently hit your mark by formulating goals and objectives that will tremendously influence the success of a GIS initiative. It details the factors crucial for building an enterprise GIS vision statement that includes governance, data and databases, procedures and workflow, GIS software, GIS training and education, and infrastructure, and how to develop performance measures related to the stated objectives of an organization. The book combines theory with real-world experience to offer guidance on the process of managing GIS implementation. Through key components, this book introduces a new way to think about GIS technology.?

Exploit the advantages of Geographic Information Systems in your business Once the domain of cartographers and other specialists, Geographic Information Systems (GIS) are increasingly being employed by the business community. Location-based services, supply chain management, management of field-distributed equipment, geographical marketing and promotion, and the spatial web are some of the current business applications which make use of GIS principles. Written specifically for the businessperson, Geo-Business: GIS in the Digital Organization is the first book to provide comprehensive coverage of GIS applications in the business and organizational environment. Going beyond a strictly geographical focus, this book sets GIS in the context of business information systems and other business sub-disciplines such as logistics, marketing, finance, and strategic management. It presents from an organizational perspective the advantages of spatially enabling existing enterprise systems and illustrates how GIS is applied in the real world through rigorous case study analyses of twenty companies, including Baystate Health, Chico’s, Kaiser Permanente, Lamar Advertising Company, Rand McNally, Southern Company, Sears Roebuck, and Sperry Van Ness. In this book, you’ll find out: What GIS is and how it can be integrated into your organization’s existing information infrastructure. How GIS is currently making businesses better, and how you can apply the same techniques to your industry or organization. The expanding roles of GIS and spatial technologies in the web and mobile environments. The ethical, legal, and security issues of special technologies How to conduct a cost/benefit and ROI analyses for GIS. Grounded in the real world of business and IT, Geo-Business will show you how spatially enabling your IT systems can give you a unique advantage to beat your competitors in the market, win and retain customers, grow your business, make better decisions, develop new products and services, and optimize your workflow.

Targeting those charged with launching or implementing a geographic information system for their organization, this book details a practical method for planning a GIS proven successful in public and private sector organizations.

This text covers the convergent use of GIS for location science analysis. The integrated approach enables analysts to look beyond theoretical location constructs to focus on the resolution of actual siting problems, producing better data and model representations, and developing better solution approaches.

Only applications-driven book dealing with commerically-sponsored spatial analysis research. Focuses on business and public sector planning case studies, offering readers a snapshot of the use of spatial analysis across a broad range of areas. Internationally-renowned editors and contributors present a broad variety of global applications, and demonstrate GIS components and spatial methodologies in practice.

Spatial modelling and GIS are closely linked both in their uses by industry and as academic disciplines. Intelligent GIS sets out the principles and applications of spatial modelling and GIS and demonstrates its use in location decisions and strategic planning. The book shows how Intelligent GIS can be used to analyse the huge amount of data available to industry to help it make informed decisions. Intelligent GIS will be invaluable reading for: GIS professionals students of Geography, Business Studies, and Marketing business decision-makers Intelligent GIS: demonstrates the importance of geographical thinking in business considers the type of data available and how it can be used shows how performance indicators can provide management information shows how the geographical modelling processes can aid policy-making illustrates the use of these methods in four service sectors: retailing, financial services, health care, and education provides examples drawn from academic research, and real-life case studies from throughout the world The authors have international reputations in applied spatial analysis and GIS. They are well-known in the business community for the profitable use of intelligent GIS.