Christian Gauss Award Shortlist Winner of the ASAP Book Prize A Literary Hub Book of the Year “Makes the case that the gimmick...is of tremendous critical value...Lies somewhere between critical theory and Sontag’s best work.” —Los Angeles Review of Books “Ngai exposes capitalism’s tricks in her mind-blowing study of the time- and labor-saving devices we call gimmicks.” —New Statesman “One of the most creative humanities scholars working today...My god, it’s so good.” —Literary Hub “Ngai is a keen analyst of overlooked or denigrated categories in art and life...Highly original.” —4Columns “It is undeniable that part of what makes Ngai’s analyses of aesthetic categories so appealing...is simply her capacity to speak about them brilliantly.” —Bookforum “A page turner.” —American Literary History Deeply objectionable and yet strangely attractive, the gimmick comes in many guises: a musical hook, a financial strategy, a striptease, a novel of ideas. Above all, acclaimed theorist Sianne Ngai argues, the gimmick strikes us both as working too little (a labor-saving trick) and working too hard (a strained effort to get our attention). When we call something a gimmick, we register misgivings that suggest broader anxieties about value, money, and time, making the gimmick a hallmark of capitalism. With wit and critical precision, Ngai explores the extravagantly impoverished gimmick across a range of examples: the fiction of Thomas Mann, Helen DeWitt, and Henry James; the video art of Stan Douglas; the theoretical writings of Stanley Cavell and Theodor Adorno. Despite its status as cheap and compromised, the gimmick emerges as a surprisingly powerful tool in this formidable contribution to aesthetic theory.

Monster -- A violent family history passes from one generation to the next. The narrator, a young woman, uses stories, poetry and characters to introduce and juxtapose situations. Through her powerful eyes we witness violence, friendship, alienation, family love and loyalty.

“The Gimmicks is a gorgeous epic that astounds with its scope and beauty. With empathy and humor, McCormick unravels the ties between brotherhood and betrayal, love and abandonment, and the fictions we create to live with the pain of the past. This novel will blow you away.” —Brit Bennett, New York Times bestselling author of The Mothers Set in the waning years of the Cold War, a stunning debut novel about a trio of young Armenians that moves from the Soviet Union, across Europe, to Southern California, and at its center, one of the most tragic cataclysms in twentieth-century history—the Armenian Genocide—whose traumatic reverberations will have unexpected consequences on all three lives. This exuberant, wholly original novel begins in Kirovakan, Armenia, in 1971. Ruben Petrosian is a serious, solitary young man who cares about two things: mastering the game of backgammon to beat his archrival, Mina, and studying the history of his ancestors. Ruben grieves the victims of the 1915 Armenian Genocide, a crime still denied by the descendants of its perpetrators, and dreams of vengeance. When his orphaned cousin, Avo, comes to live with his family, Ruben’s life is transformed. Gregarious and physically enormous, with a distinct unibrow that becomes his signature, Avo is instantly beloved. He is everything Ruben is not, yet the two form a bond they swear never to break. But their paths diverge when Ruben vanishes—drafted into an extremist group that will stop at nothing to make Turkey acknowledge the genocide. Unmoored by Ruben’s disappearance, Avo and Mina grow close in his absence. But fate brings the cousins together once more, when Ruben secretly contacts Avo, convincing him to leave Mina and join the extremists—a choice that will dramatically alter the course of their lives. Left to unravel the threads of this story is Terry “Angel Hair” Krill, a veteran of both the US Navy and the funhouse world of professional wrestling, whose life intersects with Avo, Ruben, and Mina’s in surprising and devastating ways. Told through alternating perspectives, The Gimmicks is a masterpiece of storytelling. Chris McCormick brilliantly illuminates the impact of history and injustice on ordinary lives and challenges us to confront the spectacle of violence and the specter of its aftermath.

From Ancient Greece to the present day, Trivium 21c explores whether a contemporary trivium (Grammar, Dialectic, and Rhetoric) can unite progressive and traditionalist institutions, teachers, politicians and parents in the common pursuit of providing a great education for our children in the 21st century. Education policy and practice is a battleground. Traditionalists argue for the teaching of a privileged type of hard knowledge and deride soft skills. Progressives deride learning about great works of the past preferring '21c skills' (21st century skills) such as creativity and critical thinking. Whilst looking for a school for his daughter, the author became frustrated by schools' inability to value knowledge, as well as creativity, foster discipline alongside free-thinking, and value citizenship alongside independent learning. Drawing from his work as a creative teacher, Robinson finds inspiration in the Arts and the need to nurture learners with the ability to deal with the uncertainties of our age. Named one of Book Authority's best education books of all time.

From the time he was able to body slam a pillow, Michael dreamed of becoming a professional wrestler, vanquishing imaginary enemies and nagging self-doubt with every drop kick he landed. As his buddies hit the books, Michael got hit. When they left for college, he enrolled in Shane Stratford's Wrestling Academy, where cash -- and a particularly punishing "audition" -- afforded him a first look into a world part circus, part sport, and all spectacle. From penny-ante matches to national notoriety, Michael rises through the ranks of professional wrestling. Hopped up on speed, pumped up on steroids, and fueled by a frustration he can't quite name, he adopts and discards identities in a bid to find the "gimmick" that will make him complete. His search will bring him in contact with people weird and wonderful: athletes and actors, crazy fans and crooked managers, the full rich range of folks who revel in the ring. Combining elements of sports narrative a la "North Dallas 40, " the behind-the-scenes authenticity of "Pumping Iron, " and a flair for the bizarre that recalls John Irving, "Living the Gimmick" is a novel not soon forgotten.

The sheer exuberance of language that pours forth in Dael Orlandersmith's plays has dazzled critics and audiences alike. In these three pieces, the award-winning writer and performer celebrates the power of words to rescue the young black women she portrays from their constricted worlds. In the Obie Award-winning play "Beauty's Daughter," Diane yearns to free herself from her soul-deadening surroundings, where people drown their unfulfilled aspirations in drugs and alcohol. In "Monster," Theresa imagines a life in the rock-'n'-roll poetry bohemia of Manhattan's Lower East Side and away from her home in East Harlem, where she is scorned as a misfit. And in "The Gimmick," Alexis escapes her brutal reality among the library bookshelves, where she dreams of becoming a writer in Paris. Charged with fearless wisdom, these three electrifying plays transform rage-filled ghetto experience into a triumph of rhapsodic expression.