The essential guide to Ghostbusters and Ghostbusters II! Exploring everything from the pioneering special effects to the set design and the unforgettable soundtrack. This authorized book tells the exhaustive behind-the-scenes story of how Dan Aykroyd's original concept evolved into a movie phenomenon. The perfect gift for the Ghostbusters fan in your life! The guide is packed with hundreds of fascinating production photos, concept art and rare behind-the-scenes images, while new interviews with the cast and crew, including Dan Aykroyd, Ivan Reitman, Annie Potts, Richard Edlund and many more, reveal how they overcame numerous challenges to create one of the best-loved movie franchises of the 1980s.

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.

Find out what's going on any day of the year, anywhere across the globe! The world’s date book since 1957, Chase's is the definitive, authoritative, day-by-day resource of what the world is celebrating and commemorating. From national days to celebrity birthdays, from historical anniversaries to astronomical phenomena, from award ceremonies and sporting events to religious festivals and carnivals, Chase's is the must-have reference used by experts and professionals—a one-stop shop with 12,500 entries for everything that is happening now or is worth remembering from the past. Completely updated for 2021, Chase's also features extensive appendices as well as a companion website that puts the power of Chase's at the user's fingertips. 2021 is packed with special events and observances, including National days and public holidays of every nation on Earth The 400th anniversary of the Plymouth pilgrim Thanksgiving The 200th independence anniversary from Spain of its Central and South American colonies. The 100th anniversary of the Tulsa Race Massacre Scores of new special days, weeks and months Birthdays of new world leaders, office holders, and breakout stars And much more! All from the reference book that Publishers Weekly calls "one of the most impressive reference volumes in the world."

Kizzi Talks about Behavioural Science in Marketing is a groundbreaking book that empowers marketing professionals to harness the power of Behavioural Science and revolutionize their marketing strategies. In this highly informative and inspiring guide, Kizzi, creator Business Game Changer Magazine, explores the vast potential of incorporating Behavioural Science principles into the realm of marketing. Written in a clear and accessible style, this book is tailored specifically for marketing professionals who are seeking to enhance their understanding of human behavior and leverage it to drive impactful marketing campaigns. Unlike other technical texts, Kizzi Talks about Behavioural Science in Marketing presents complex concepts without unnecessary jargon, making it a valuable resource for marketers at any level of expertise. With an unwavering focus on practical application, the book delves into the core scientific principles that underpin Behavioural Science, providing concrete examples from the business world. Readers will gain insights into key concepts such as social proof, cognitive biases, decision-making processes, and emotional triggers, and how these principles can be integrated seamlessly into marketing strategies. Through captivating stories, relatable anecdotes, and real-world case studies, Kizzi illuminates the transformative potential of Behavioural Science in marketing. Readers will learn how to craft compelling narratives, design persuasive messaging, optimize customer experiences, and drive consumer behavior in ways that resonate deeply with their target audience.