So many companies and brands out there in the market, it will be impossible to stand out without a great name. Just imagine, there are already more than 150,000 companies operating in a small country like Singapore. How will your brand stand out if it doesn't have a great name? Finding a great name is also no longer easy because of the proliferation of companies and brands in our society. Chances are, the name you think of has already been registered and trademarked by someone else. So, what do you do? The 10 Rules Of Naming will show you how to create a powerful brand name in a simple, straightforward and jargon-free manner. Besides explaining the 10 rules of naming in detail, the book also covers the pitfalls of naming to avoid, binding everything together through vivid examples of how companies with great names went about creating those names.

The #1 New York Times bestselling third installment in the All Souls series, from the author of The Discovery of Witches and The Black Bird Oracle. Look for the hit series “A Discovery of Witches,” now streaming on AMC+, Sundance Now, and Shudder! Bringing the magic and suspense of the All Souls Trilogy to a deeply satisfying conclusion, this highly anticipated finale went straight to #1 on the New York Times bestseller list. In The Book of Life, Diana and Matthew time-travel back from Elizabethan London to make a dramatic return to the present—facing new crises and old enemies. At Matthew’s ancestral home, Sept-Tours, they reunite with the beloved cast of characters from A Discovery of Witches—with one significant exception. But the real threat to their future has yet to be revealed, and when it is, the search for Ashmole 782 and its missing pages takes on even more urgency.

In his business memoir, When My Boss Calls, Get the Name, Howard Berk shares the excitement of surviving and thriving in a corporate world transformed by takeovers, leveraged buyouts, mergers, and acquisitions. With warmth and insight, he depicts the differing styles of the high-profile executives he reported to as they went through the constantly revolving door of management, and he reflects on what he learned from them. Follow the author's evolving career in the broadcasting industry, from the early days of radio to cable television and new media. See "the vice president in charge of everything" become a key participant in the 1973 modernization of Yankee Stadium, which kept the franchise in New York. Watch him help develop licensing and merchandising for the highly competitive and volatile business end of sports and entertainment. At the same time, enjoy his humorous anecdotes about the famous and glamorous figures he met along the way, including Thomas Mitchell, Samuel Goldwyn, Jack Benny, Mickey Mantle, Jackie Gleason, and a host of Miss Americas.

Always Get the Name of the Dog is a guide to journalistic interviewing, written by a journalist, for journalists. It features advice from some of the best writers and reporters in the business, and takes a comprehensive view of media interviewing across multiple platforms, while emphasizing active learning to give readers actionable steps to become great media interviewers. Through real scenarios and examples, this text takes future journalists through the steps of the interview, from research to source identification to question development and beyond. Whether you are a journalism student or an experienced reporter looking to sharpen your skills, this text can help make sure you get all you need from every interview you conduct.

Are you 'evangelizing' in the wrong direction?

Change your church culture. Create an outwardly focused environment where hospitality and invitation happen Sunday and every day of the week. This book offers five steps to help congregations go public with their faith—from service projects to sharing the faith with persons who want to know more about Christ and thw church. This book offers tactics to increase individual and church competency with relational evangelism with friends, neighbors, and even strangers. Learn how to start up a conversation, follow up with contacts, and navigate unfamiliar settings. Learn what works and what doesn’t. We may think that just because we invite someone on our church property, they’ll come back. Often we don’t reach out to help people cross the faith line, because we’re uncomfortable with “evangelism” or just plain scared. Gain the confidence to share the good news boldly. After all, we know the name of the One who loves us all and who holds all power over heaven and earth.

The Participant Guide is a workbook to facilitate the layperson’s experience as the church studies Get Their Name. It includes group and individual activities, and personal devotional material. Church leaders and members should all read the original Get Their Name book during the month of this church-wide experience.