The book "German companies in China" describes the business experience of a German company in China. The author was the general manager and founded the company and ran it for 20 years. Under his leadership, the Chinese subsidiary developed successfully and grew from small to large, from a sales company to an all-round company with around 300 employees, including almost all functional departments. There are approximately 8,000 German companies in China. Not all are successful for various reasons. The differences in the social system, economic system and market characteristics, culture and customs as well as company management between China and Germany have had a significant impact on the management of German companies in China. Most problems with different processes are due to a simple copy of the German processes in China, regardless of the difference in the living environment. The focus of this book is the adjustment of the management of German companies in China to the Chinese environment. The author personally accompanied the development of a German company in China for 20 years and experienced many good and bad things. In this book, the author wants to objectively analyse the general problems that arise in all processes and to make suggestions for improving the processes from his own experience. With this book, the author would like to offer a reference for German companies in China and open a window for those interested to understand the special features of the Chinese market.

Seminar paper from the year 2018 in the subject Communications - Intercultural Communication, grade: 1,7, Fresenius University of Applied Sciences Munich, language: English, abstract: China is one of the biggest markets worldwide and thus the objective of many expanding German companies. In order to enter a new market, socio-cultural conditions always have to be taken into consideration. Chinese particularities in the context of communication, relationships or Guanxi and social reputation were observed in this work. Subsequently, cultural differences between China and Germany were compared according to Hofstede’s cultural dimensions Power Distance, Individualism vs. Collectivism, Masculinity vs. Femininity, Uncertainty Avoidance and Long-Term vs. Short-Term Orientation. As shown in the course of this work, there are multiple differences in every dimension between these two cultures. In order to perform business in China, German companies have to adapt to the given circumstances. Only with careful handling of the cultural differences, economic success can be achieved.

In this book, Alexander Häntzschel presents the benefits of organized networks and provides a first-ever overview of German-Sino business networks. Based on more than 20 expert interviews and research of 30 different cases, the analysis covers the different forms of organization, their target groups and members, services and activities, and accessibility and membership fees. Complementary to the analysis, the results of a survey bring forward the experiences and expectations of professionals involved in such networks. With this Springer Brief, business professionals get a quick and useful overview of the leading networks such as the German Asia-Pacific Business Association, the German-Chinese Business Association, and the Asian Social Business Community.

The author shows that the US as the world's largest investor abroad so far shuns the most dynamic host region East Asia including China and instead continues to focus on investment in Europe. In contrast, Germany follows a different path. Similar to trade, German companies have been very active as investors, especially in China. The author explains the discrepancies in the regional structure of FDI by (1) differences in the sectoral focus: US in services and Germany in manufacturing, (2) differences in the regulatory framework protecting national security in the two home countries: much stronger in the US than in Germany especially against China, and (3) differences in Chinese policy interventions: stronger in services than in manufacturing. It can be expected that rising tensions between China and the US will lead to stronger trends of technological self-reliance on both sides, a higher local content of production and more importance of protecting national security. Against this backdrop, US companies with their low presence in China might face less challenges than German companies which are more subject to path dependency given their high presence in China.