George Lois, the art director who conceptualized the Esquire covers from 1960 through 1970 (32 of which have been installed in the permanent collections of the Museum of Modern Art in New York), wrote 11 books including Damn Good Advice, created some of the greatest ad campaigns of the 20th century, and is often called the Original Mad Man, proudly presents his 12th book, The Art of Collecting Art.For over 60 years, he lived in Greenwich Village, the heart of New York City, with his wife Rosemary, two sons, Harry and Luke, and is where they amassed one of the world's most important collections of primitive art.Known for their "keen eye" in the art collecting world, George and Rosemary started acquiring art in the 1960s on installments (at one point owing money to almost every great art dealer in Manhattan).Their love story, and their love of art, will inspire you to experience "The Shock of the Old."

George Lois was the genius graphic designer responsible for the legendary series of covers of Esquire magazine that were an icon-shattering and icon-defining commentary on the '60s. This collection of the best of those covers includes short anecdotes by Lois, but the chief interest is in the pictures he created. His covers were generally poster-like and free of excess words, and yet these pictures say plenty. The list of subjects is stellar: Marilyn Monroe, Norman Mailer, Muhammad Ali, Andy Warhol, Germaine Greer, and Richard Nixon. Sometimes the picture is a tease for the story within, sometimes it subverts it (as in the cover of a hangdog Roy Cohn with a ridiculous halo that accompanied a self-justifying piece written by Cohn). Only one of the covers reproduced here, a nude shot of Jack Nicholson, was cut before press time.

In 2008, the Museum of Modern Art acquired a wide range of George Lois' groundbreaking Esquire magazine covers and put them on display for a full year. The Esquire Covers @ MoMA catalogs entire exhibit along with unseen images from Lois' private collec tion, including personal photographs of the designer at work and outtakes of a shoot with Andy Warhol. George Lois, who led advertising's creative revolution in the 1960s, was hand-picked by the legendary editor Harold Hayes to convey visually that Esquire - a leading proponent of another creative revolution of the time, New Journalism - was on the cutting edge of profound changes in American culture. With images of JFK, RFK, and Martin Luther King, Jr. watching over Arlington National Cemetery; of Richard Nixon under the makeup-artist's powder-puff; and of Muhammad Ali as the martyred Saint Sebastian, he did just that. AUTHOR George Lois is an adman-genius, an innovative thinker, a creator of cultural stigmas of advertising that lasts forever. Lois is the author of several books including Iconic America and $ellebrity, and his Esquire covers are in the permanent collection at The Museum of Modern Art. He has also received the Lifetime Achievement Award from the American Institute of Graphic Arts. ILLUSTRATIONS 120 illustrations *

The work of advertising's most famous art director.

Uncovered is an oral history of the stories behind the most ground-breaking and controversial magazine covers ever published, as told by the people who created them. Compiled by industry veteran Ian Birch, Uncovered gathers together the insights of the magazine world's most important figures, including high-profile editors, creative directors, photographers, artists and cover stars. Featuring compelling and shocking covers from Vogue, Life, Esquire, The New Yorker, i-D, The Face, Private Eye, Time, Rolling Stone and many more, covering issues as varied as the civil rights movement and Vietnam war to the Trump presidency and Brexit debate, this is a unique social document celebrating and chronicling the art of magazine design.

Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.