The study of genre is scattered across research disciplines. This volume offers an integrative perspective starting from the assumption that genres are cognitive constructs, recognized, maintained and employed by members of a given discourse community. Its central questions are: What does genre knowledge consist of? How is it organized in cognition? How is it applied in discourse production and interpretation? How is it reflected in language use?

This book seeks to explain how discourse types influence the addressee's understanding of the communicator's intention. Examining global coherence-based accounts as well as proposals based on Gricean pragmatics, it argues that the key to a solution lies in the cognitive and communicative principles of relevance proposed by Sperber & Wilson.

This collection sets out an innovative research agenda for advancing a multidisciplinary approach to genre, bringing together researchers from a variety of disciplines to enhance our existing understanding of the challenges and opportunities for current and future genre research. The volume brings together perspectives from across disciplinary borders, including such fields as discourse studies, cognitive studies, computational discourse analysis, and education, to advance genre research into new directions, as it has historically been studied from a mono-disciplinary perspective. The book highlights how fruitful a multidisciplinary approach can be in accounting for the dynamic complexity of the discourse genres that underpin daily life, exploring six broad themes: defining genre; stability and variation; genre and cognition; computational methods; language and literacy development; and genre education. Taken together, the volume makes the case for the value of such an approach in better accounting for the conceptual and empirical complexities of genre and, in turn, serving as a springboard for innovations in genre research. This book will be of interest to students and scholars in linguistics, discourse studies, discourse psychology, media studies, language and literacy development, and education.

A pioneering text in its first edition, this revised publication of Cognitive Poetics offers a rigorous and principled approach to literary reading and analysis. The second edition of this seminal text features: • updated theory, frameworks, and examples throughout, including new explanations of literary meaning, the power of reading, literary force, and emotion; • extended examples of literary texts from Old English to contemporary literature, covering genres including religious, realist, romantic, science fictional, and surrealist texts, and encompassing poetry, prose, and drama; • new chapters on the mind-modelling of character, the building of text-worlds, the feeling of immersion and ambience, and the resonant power of emotion in literature; • fully updated and accessible accounts of Cognitive Grammar, deictic shifts, prototypicality, conceptual framing, and metaphor in literary reading. Encouraging the reader to adopt a fresh approach to understanding literature and literary analyses, each chapter introduces a different framework within cognitive poetics and relates it to a literary text. Accessibly written and reader-focused, the book invites further explorations either individually or within a classroom setting. This thoroughly revised edition of Cognitive Poetics includes an expanded further reading section and updated explorations and discussion points, making it essential reading for students on literary theory and stylistics courses, as well as a fundamental tool for those studying critical theory, linguistics, and literary studies.

Drawing on range of text genres including novels, poems, health forums, holiday guestbooks, prayers, political songs and news stories, each chapter uses cognitive linguistics to shed light on the meanings and meaning-making processes invoked when we encounter texts belonging to different literary and political genres. The book presents new insights into the workings of textual phenomena such as metaphor, viewpoint and deixis and also sheds light on more elusive, epiphenomenal qualities such as a text's ambience, atmosphere, power, ideology or persuasiveness. It also takes new strides in cognitive text analysis by exploiting experimental and ethnographic methods to empirically investigate readers' reception of, and resistance to, texts.

This book brings to light how the genealogies in the Bible are a developing genre, flexible in both patterns and deviations, allowing the inclusion of otherwise absent family members like mothers and daughters.

Written by an interdisciplinary team of scholars, this book offers novel perspectives on the history of medical writing and scientific thought-styles by examining patterns of change and reception in genres, discourse, and lexis in the period 1500-1820. Each chapter demonstrates in detail how changing textual forms were closely tied to major multi-faceted social developments: industrialisation, urbanisation, expanding trade, colonialization, and changes in communication, all of which posed new demands on medical care. It then shows how these developments were reflected in a range of medical discourses, such as bills of mortality, medical advertisements, medical recipes, and medical rhetoric, and provides an extensive body of case studies to highlight how varieties of medical discourse have been targeted at different audiences over time. It draws on a wide range of methodological frameworks and is accompanied by numerous relevant illustrations, making it essential reading for academic researchers and students across the human sciences.