Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.

This Dictionary consists of some 100,000 terms in both Spanish and English, drawn from the whole range of business, finance and banking terminology. Over 45 subject areas are covered, compiled by a team of international terminologists

Many study Bibles are available today. The new Remnant Study Bible, however, is unique in ways that set it apart from all others. For example, in the list below, you’ll notice that for the first time ever, this Bible combines special comments by E. G. White with the text of the New King James Version. In addition, this Bible is replete with a full array of Bible study aids, including a complete set of Chain Reference Bible Studies, a section on Prophetic Symbols, and sections on the prophecies of Daniel and on the Bible’s teaching about the Sanctuary. Of course, this Bible also includes what any good study Bible offers, such as book introductions and outlines, an extensive concordance, an abundance of cross-references, and wide margins for personal notes. No other study Bible offers more features for personal Bible study—and for sharing with others—than does The Remnant Study Bible. Power-filled features include: -E. G. White Comments (first time ever in the New King James Version) -Bible Chain References for Bible Studies clickable links -Approximately 45,000 Scripture Cross References clickable links -Book Introductions and Outlines -Chapter Subtitles -Parables and Miracles of Jesus -Color Images of the Sanctuary and Prophetic Symbols -Read the Bible in a Year Guide linked Version 1-2 now released