“A sweeping look at one of the most significant developments in worldwide sports.” —Christine Brennan, best-selling author of Inside Edge The story of how a new generation of tech-savvy franchise owners is reshaping every aspect of professional sports. In the last two decades, innovation, data analysis, and technology have driven a tectonic shift in the sports business. Game of Edges is the story of how sports franchises evolved, on and off the field, from raggedly run small businesses into some of the most systematically productive companies around. In today’s game, everyone from the owners to the marketing staff are using information—data—to give their team an edge. For analysts, an edge is their currency. Figuring out that bunting hurts your offense? That’s an edge. So is discovering metrics that can predict the career arc of your free agent shooting guard. Or combing through a decade of ticket-buying data to target persuadable fans. These small, incremental steps move a sports franchise from merely ordinary to the leading edge. Franchises today are more than just sports; they integrate a whole suite of other businesses—television and digital content, gambling and real estate, fashion and apparel, entertainment, catering and concessions, and much more. But an optimized franchise has no room for error. Teams must do what the numbers say, reducing the element of chance, limiting those random moments of athletic heroism that make sports thrilling to watch. Optimization also means the franchise’s main goal isn’t championships anymore; it’s keeping you, the viewer, engaged with the product. Drawing on extensive interviews with franchise owners, general managers, executives, and players, Bruce Schoenfeld introduces dynamic leaders who are radically reimagining the operations of these decades-old teams—and producing mind-boggling valuations. He joins the architects of the Golden State Warriors dynasty for an exclusive reception before tip-off. He stands among the faithful at Anfield, watching Liverpool’s analytics guru size up a prized midfielder. And he watches the president of the Chicago Cubs break ground on a new DraftKings gambling parlor at Wrigley Field, not ten miles from the site of the original Black Sox betting scandal. Essential reading for anyone interested in sports, business, or technology, Game of Edges explores a world where winning the game is only the beginning.

Data and analytics have the potential to provide sports organizations with a competitive advantage both on and off the field. Yet even as the use of analytics in sports has become commonplace, teams regularly find themselves making big investments without significant payoff. This book is a practical, nontechnical guide to incorporating sports data into decision making, giving leaders the knowledge they need to maximize their organization’s investment in analytics. Benjamin C. Alamar—a leading expert who has built high-performing analytics groups—surveys the current state of the use of data in sports, including both specifics around the tools and how to deploy them most effectively. Sports Analytics offers a clear, easily digestible overview of data management, statistical models, and information systems and a detailed understanding of their vast possibilities. It walks readers through the essentials of understanding the value of different types of data and strategies for building and managing an analytics team. Throughout, Alamar illustrates the value of analytics with real-world examples and case studies from both the sports and business sides. Sports Analytics has guided a range of sports professionals to success since its original publication in 2013. This second edition adds examples and strategies that focus on using data on the business side of a sports organization, provides concrete strategies for incorporating different types of data into decision making, and updates all discussions for the rapid technological developments of the last decade.

Althea Gibson first met Angela Buxton at an exhibition match in India. On the surface, the two women could not have been more different. The daughter of sharecroppers, Gibson was born in the American South and grew up in Harlem. Angela Buxton, the granddaughter of Russian Jews, was raised in England, where her father ran a successful business. But both women encountered prejudice, particularly on the tennis circuit, where they were excluded from tournaments and clubs because of race and religion. Despite their athletic prowess, both Gibson and Buxton were shunned by the other female players at Wimbledon in 1956 and found themselves without doubles partners. Undaunted, they chose to play together and ultimately triumphed. In The Match, which has been hailed as an "important contribution in spreading the legacy of Gibson,"* Bruce Schoenfeld delivers not only the little-known history of Gibson's life but also the inspiring story of two underdogs who refused to let bigotry stop them -- on the court and off. Here, too, is an homage to a remarkable friendship. *Publishers Weekly

The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice. While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources. Sport Analytics: A data-driven approach to sport business and management is an essential text for all sport management students and an invaluable reference for any sport management professional involved in operational research.

In 1978, when Alex Duff first went to watch Brentford, players would go on midweek pub crawls near the Griffin Park stadium. Sometimes, in no fit state to go home, they would crash out in a terraced home where one of them lived opposite the stadium gates. The next morning, they clambered into a white van which one of them would drive to training, stopping on the way for a bacon sandwich and cup of tea at a greasy spoon café. Brentford had once played in the top-flight but now, idling in the third division, were a second home for players and supporters, but there was neither the ambition nor money to revive their best days. They bumbled along until in 2005, fed up with trying to make a profit from a club with an ageing stadium in an unfashionable west London suburb, owner Ron Noades agreed to hand over the business to supporters on the condition they take over responsibility for their £5.5 million overdraft. One of the fans, an Oxford University physics graduate called Matthew Benham, was making millions of pounds from professional gambling and threw in a £500,000 lifeline to help keep the club afloat. Initially, as a sort of academic challenge, he began figuring out if he could employ the mathematics which he used in beating the bookmakers to improve the club's performance on the pitch. Smart Money is the story of how a scientist with an inquiring mind was set loose in a backwater of professional football, and how he turned a modest, little-known team into a competitor in one of the world's most-watched sports leagues.

In Scorecasting, University of Chicago behavioral economist Tobias Moskowitz teams up with veteran Sports Illustrated writer L. Jon Wertheim to overturn some of the most cherished truisms of sports, and reveal the hidden forces that shape how basketball, baseball, football, and hockey games are played, won and lost. Drawing from Moskowitz's original research, as well as studies from fellow economists such as bestselling author Richard Thaler, the authors look at: the influence home-field advantage has on the outcomes of games in all sports and why it exists; the surprising truth about the universally accepted axiom that defense wins championships; the subtle biases that umpires exhibit in calling balls and strikes in key situations; the unintended consequences of referees' tendencies in every sport to "swallow the whistle," and more. Among the insights that Scorecasting reveals: • Why Tiger Woods is prone to the same mistake in high-pressure putting situations that you and I are • Why professional teams routinely overvalue draft picks • The myth of momentum or the "hot hand" in sports, and why so many fans, coaches, and broadcasters fervently subscribe to it • Why NFL coaches rarely go for a first down on fourth-down situations--even when their reluctance to do so reduces their chances of winning. In an engaging narrative that takes us from the putting greens of Augusta to the grid iron of a small parochial high school in Arkansas, Scorecasting will forever change how you view the game, whatever your favorite sport might be.

An engaging look at the ways economic thinking can help us understand how sports work both on and off the field "Mr. Oyer writes clearly and ranges across all sorts of sports as well as across the globe, introducing fascinating observations."--Henry D. Fetter, Wall Street Journal Are ticket scalpers good for teams? Should parents push their kids to excel at sports? Why do Koreans dominate women's golf, while Kenyans and Ethiopians dominate marathon racing? Why would Michael Jordan, the greatest player in basketball, pass to Steve Kerr for the game-winning shot? Paul Oyer shows the many ways economics permeates the world of sports. His topics range from the business of sport to how great athletes use economic thinking to outsmart their opponents to why the world's greatest sports powerhouse (at least per capita) is not America or China but the principality of Liechtenstein. Economics explains why some sports cannot stop the use of performance-enhancing drugs while others can, why hundred-million-dollar player contracts are guaranteed in baseball but not in football, how one man was able to set the world of sports betting on its ear--and why it will probably never happen again. This book is an entertaining guide to how a bit of economics can make you a better athlete and a more informed fan.