El fútbol es el deporte más popular del mundo, pero no es sólo un juego, es un hecho social que levanta pasiones y un fenómeno político, económico, cultural, solidario y educativo, cuya influencia se siente en múltiples ámbitos. En Vigo, cuando el Celta gana, los profesionales rinden más en su trabajo; si el Club Atlético Osasuna pierde, se nota una bajada de la productividad en la planta de Volkswagen en Pamplona; varios estudios concluyen que el número de días de huelga en Fiat está relacionado con los resultados que consiga la Juve. Con esta interesante obra, repleta de anécdotas, personajes y datos, disfrutarás aún más con el deporte rey y aprenderás por qué en muchas zonas del planeta el fútbol es una forma de vida

South America is a region that enjoys an unusually high profile as the origin of some of the world’s greatest writers and most celebrated footballers. This is the first book to undertake a systematic study of the relationship between football and literature across South America. Beginning with the first football poem published in 1899, it surveys a range of texts that address key issues in the region’s social and political history. Drawing on a substantial corpus of short stories, novels and poems, each chapter considers the shifting relationship between football and literature in South America across more than a century of writing. The way in which authors combine football and literature to challenge the dominant narratives of their time suggests that this sport can be seen as a recurring theme through which matters of identity, nationhood, race, gender, violence, politics and aesthetics are played out. This book is fascinating reading for any student, scholar or serious fan of football, as well as for all those interested in the relationship between sports history, literature and society.

This book presents a kaleidoscopic view of the multidisciplinary field of research developed within Brazilian social sciences to study football as a major cultural and social phenomenon in the country. As a contributed volume, it brings together chapters authored by researchers from different disciplines, such as sociology, anthropology, political science, history, geography, economy, communication studies and physical education, who contributed to make Brazilian football a multifaceted object of study for the human and social sciences. The book is divided in four parts. The first two parts are dedicated to the "classic" areas, in which the best known research lines are concentrated: part one focuses on politics and history, while part two is dedicated to sociology and anthropology. The third part brings together studies from other four different areas: communication studies, geography, economy and physical education. The fourth part is organized not by disciplines, but around transversal themes, such as gender, violence, fans and racism. The varied approaches and different interpretations brought together in this book seek to provide an overview of the fertile academic debate that has stimulated the renewal of scientific research on football in Brazil, which makes Football and Social Sciences in Brazil a useful resource for researchers from different disciplines within the human and social sciences interested in the study of football as major cultural and social phenomenon all over the world.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.