Fundamentos de Branding
Title | Fundamentos de Branding PDF eBook |
Author | Javier Casanoves Boix |
Publisher | Profit Editorial |
Pages | 291 |
Release | 2017-10-02 |
Genre | Social Science |
ISBN | 8416904618 |
Fundamentos de Branding analiza la esencia de la marca y la importancia de generar valor para el consumidor. A partir de ahí, analiza la construcción de la estrategia de marca y las tendencias más novedosas en la era digital. Un libro que es fruto de la experiencia empresarial, docente e investigadora del autor.
Marketing
Title | Marketing PDF eBook |
Author | Gary Armstrong |
Publisher | Pearson Educación |
Pages | 686 |
Release | 2003 |
Genre | Business & Economics |
ISBN | 9789702604006 |
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Fundamentos de Marketing
Title | Fundamentos de Marketing PDF eBook |
Author | William J. Stanton |
Publisher | |
Pages | 756 |
Release | 1972 |
Genre | |
ISBN |
Fundamentos del branding
Title | Fundamentos del branding PDF eBook |
Author | Melissa Davis |
Publisher | |
Pages | 184 |
Release | 2010-04-01 |
Genre | Design |
ISBN | 9788434236677 |
El subtítulo resume bien el contenido: El libro esencial en el conocimiento de la metodología del proceso de desarrollo de las marcas.En efecto, además de explicar la importancia que ha ido adquiriendo el concepto de marca (Brand), el libro, a través de numerosos ejemplos, muestra los diferentes conceptos que hay que conocer a la hora de diseñar un marca.
Fundamentals of Branding
Title | Fundamentals of Branding PDF eBook |
Author | Javier Casanoves Boix |
Publisher | Profit Editorial |
Pages | 307 |
Release | 2020-03-09 |
Genre | Social Science |
ISBN | 8417942181 |
The main objective of this book is to help you understand the idiosyncrasies of the brand and its strategic management in the company. With this end in mind, it has been divided into two blocks, as detailed below. Chapters 1 to 5 form the first block, which offers a framework based on the conceptualization, types and need to promote the brand. From there, brand equity and brand capital are studied in terms of concepts, characteristics and perspectives of analysis. Once stipulated, the main models of brand equity and brand capital proposed in the literature are detailed, deciphering the elements most commonly accepted in subsequent research and in the business field. Finally, these key elements are described, analyzing their characteristics, measurement indicators and strategic implications for the company. Chapters 6 and 7 form the second block, which provides a clear view of the concept and importance of the discipline of branding, as well as the need to understand how the human brain and heart work together with the soul of brands. From there, the importance of creating a brand culture in the organization is explained, emphasizing the commitment to the firm as a flag and developing an appropriate organizational structure to carry out the process of managing brands. Next, the importance of strategic management is examined, defining a proposal for a branding plan. Finally, we analyse the new trends developed in terms of brand, highlighting the importance of digital integration, the empowerment of human capital and the creation of virtual communities associated with it.
Fundamentos de Marketing
Title | Fundamentos de Marketing PDF eBook |
Author | Clotilde H. Garnica |
Publisher | |
Pages | |
Release | 2011 |
Genre | |
ISBN | 9781283573306 |
Entrepreneurship for Rural Start-ups
Title | Entrepreneurship for Rural Start-ups PDF eBook |
Author | Gloria Jiménez-Marín |
Publisher | Taylor & Francis |
Pages | 112 |
Release | 2021-03-09 |
Genre | Business & Economics |
ISBN | 1000369250 |
Entrepreneurs who start out with no network, no money, no market and scarce resources find a big contrast between what they read in books and the success stories from the Valley and their reality, specially first-timers. Most entrepreneurial books focus on the Business Canvas Model, simplifying the process of building a start-up. Many entrepreneurs who have no previous business experience embrace quick and lean methods without the foundations needed to build solid value proposals. This book stands out because it deals with entrepreneurship in environments far removed from large cities with fewer infrastructures, connections and resources but which also need companies that provide services to citizens and society. This book focuses on the basics, treating each part of the business canvas as a discipline itself that must be mastered. The book illustrates key lessons learned and offers guidance on essential topics for new venture success in mainstream markets. It expands critical lessons learned and points of guidance across several key topics for new venture creation. Noteworthy is the role of context, financial understanding, building business development skills and start-up communications. Entrepreneurship for Rural Start-ups will be of interest to students, academics and researchers in the field of entrepreneurship, and will be of use to individuals looking to start a local business to take advantage of the rural environment and the possibilities it offers.