Designed primarily as a textbook for undergraduate students of commerce, this accessible and easy-to-read text gives a clear exposition of the theory and practice of entrepreneurship. It exposes the readers to the entrepreneurial culture and industrial growth in India. The intricate theories involved in entrepreneurship are explained in a step-by-step manner, supported by a large number of tables and figures. The thorough discussion on promotion of venture and raising of funds is aimed at enabling the potential entrepreneurs to set up and successfully manage their own small business units. Separate chapters on Women Entrepreneurship and Rural Entrepreneurship make this text a class apart. Besides undergraduate students of commerce, students of management and EDP trainers will also find this text extremely useful. Above all, all those who are interested in and enthusiastic about setting up their own small units will find the book quite handy.

This compact text is a one-stop guide to establishing a new venture and it attempts to address the numerous real-world problems that aspiring entrepreneurs are confronted with while launching their enterprises. The book provides certain basic but important information on the entrepreneurial process and deftly blends theory with practice. Critical issues like how to tap market opportunities, mobilize resources, and secure exclusive business rights to novel ideas are extensively discussed in the text. Besides, chapters are also devoted to methods practised in conducting feasibility studies on proposed ventures and techniques of product development process. Intended primarily for the undergraduate and postgraduate students of commerce and management, the text can also be referred to by those pursuing diploma courses on entrepreneurial development. This accessible text should also be of immense help to those bracing themselves for an entrepreneurial career. This second edition has an additional chapter (Chapter 9) on Product Pricing, which will be invaluable to all entrepreneurial firms, and an Appendix (Appendix J)--on information guide on New Venture Scheme. KEY FEATURES: Provides study questions at the end of each chapter. Gives, in Appendices, detailed information on venture capital funds, offices of Small Industries Services Institute (SISI) as well as patent offices, trademark offices, etc., in various Indian states. Acquaints the reader with global organizations, e.g. World Trade Organization (WTO) and World Intellectual Property Organization (WIPO).

A Harvard Business School professor and international entrepreneur explains the crucial ingredient for success in the developing world. Entrepreneurial ventures often fail in the developing world because of the lack of something taken for granted in the developed world: trust. Over centuries the developed world has built up customs and institutions like enforceable contracts, an impartial legal system, credible regulatory bodies, even unofficial but respected sources of information like Yelp or Consumer Reports that have created a high level of what scholar and entrepreneur Tarun Khanna calls “ambient trust.” If a product is FDA-approved we feel confident it’s safe. If someone makes an untrue claim or breaks an agreement we can sue. Police don’t demand bribes to do their jobs. Certainly there are exceptions, but when brought to light they provoke a scandal, not a shrug. This is not the case in the developing world. But rather than become casualties of mistrust, Khanna shows that smart entrepreneurs adopt the mindset that, like it or not, it’s up to them to weave their own independent web of trust—with their employees, partners, clients, and customers—and with society as a whole. This can requires innovative approaches in places where the level of societal mistrust is so high that, as in one example Khanna provides, an official certification of quality simply arouses suspicion—and lowers sales! Using vivid examples from Brazil, China, India, Mexico and elsewhere, Khanna shows how entrepreneurs can build on existing customs and practices instead of trying to push against them. He highlights the role new technologies can play (but cautions that these are not panaceas), and explains how entrepreneurs can find dependable partners in national and local governments to create impact at scale

This is the complete, up-to-date guide to creating a successful new venture. Using real-life examples, it helps you assemble every piece of the puzzle: you, your team, your opportunity, your business concept and revenue model, your resources, and your successful launch, execution, and growth. The authors illuminate entrepreneurial mindsets, motivation, attitudes, and leadership, and cover the entire process of starting a company, from idea through your first four years of operations. You’ll learn how to recognize, define, test, and exploit opportunities; transform ideas into revenue models that earn sustainable value; demonstrate viability to funders; establish a strong ethical and legal foundation for your concept; and build a thriving team to execute on it.

Fundamentals of Entrepreneurial Finance provides a comprehensive introduction to entrepreneurial finance, showing how entrepreneurs and investors jointly turn ideas into valuable high-growth start-ups. Marco Da Rin and Thomas Hellmann examine the challenges entrepreneurs face in obtaining funding and the challenges investors face in attracting promising ventures. They follow the joint journey of entrepreneurs and investors from initial match to the eventual success or failure of the venture. Written with the goal of making entrepreneurial finance accessible, this book starts with the basics, develops advanced topics, and derives practical insights. Da Rin and Hellmann build on academic foundations from several disciplines and enrich the text with data, mini-cases, examples, and exercises.

(Black & White version) Fundamentals of Business was created for Virginia Tech's MGT 1104 Foundations of Business through a collaboration between the Pamplin College of Business and Virginia Tech Libraries. This book is freely available at: http://hdl.handle.net/10919/70961 It is licensed with a Creative Commons-NonCommercial ShareAlike 3.0 license.

Table of Content:- 1. Entrepreneurship : Meaning, Concept, Characteristics, Need, Functions 2. Theories of Entrepreneurship 3. Entrepreneur : Meaning, Characteristics, Qualities, Functions and Types 4. Entrepreneurship Development Programmes 5. Women Entrepreneur 6. Promotion of a Venture (Business) 7. Project : Concept, Classification And Identification 8. Project Formulation and Report 9. Project Appraisal/Resource Assessment (Financial and Non-Financial) 10. Raising of Funds 11. Venture Capital and Documentation Requirements 12. Plant Layout 13. Selection of Product 14. Location of an Enterprise 15. Choice of Organisation 16. Facilities and Technologies For Starting Enterprise 17. Small Scale Industries in India 18. Institutional Finance to Entrepreneurs 19. Legal Requirements For Establishment of a New Unit 20. Institutions For Entrepreneurial Development. More Information:- The author of this book is Dr. O.P. Gupta. Dr. O.P. Gupta is the ex-reader of Deptt. of Commerce in PGDAV College, University of Delhi, Delhi.