The Fundamentals of Creative Photography offers a comprehensive introduction to the world of applied creative photography. It is concerned with photography in a professional context – images that are to be used in the fulfilment of a brief, rather than those created solely for self-expression. Creativity is important, but must be focused on meeting the client’s needs.The book explores the principles that underpin the discipline, guiding the reader though the practical considerations involved in executing the perfect shot. It includes guidance on acquiring and developing new skills, the practice of self-promotion and self-administration, and a discussion of the image workflow.

Provides a carefully devised guide to the practice of photography within a digital workflow to improve any photographer's digital images.

The Fundamentals of Photography offers an illustrated introduction to the key elements of film and digital photography. Each subject matter, or 'fundamental', uses detailed diagrammatic explanation, associated theories, and historical references to explain the underlying principles of photographic practice. Accompanied by examples from contemporary photographers and practitioners, The Fundamentals of Photography offers a unique insight into the working methods and techniques of professional photographers. Beautifully illustrated throughout, with contributions from exemplars of contemporary practice, this book is a must-have manual for the photography student. There are six different sections to this book including: Equipment and Getting Started, Composition, Lighting, Genre, Processing and Printing and finally, Breaking the Rules. Between them these sections will cover everything that you need to know about photography from the initial idea through to developing the final print. Book jacket.

Go beyond the basic rules of photography to capture stunning portraits Portrait photography is a vital topic for photographers of every level of experience, from amateur to professional. Written by renowned photographer Harold Davis, this inspirational book encourages you to define our own photographic style and capture stunning, creative, and unique portraits. You'll discover tips and techniques for "breaking the rules" of basic digital photography so that you can go beyond the fundamentals such as composition, lighting, and exposure in order to create memorable and incomparable portraits. Explores the most common subject of most photographers-people-and explains when, why, and how to forgo the fundamentals to capture memorable portraits Encourages you to define your own unique photographic style and offers information and inspiration to help you do so Delves into a variety of creative techniques that you can use when exploring ways to take lively and stunning portraits Illustrated with Harold Davis's striking portrait photography, Creative Portraits will both inform and inspire you.

Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.

The most important practical photography book in a decade. "A really inspiring book" - Amateur Photographer magazine The eagerly awaited follow up to global bestseller The Photographer's Eye will show you the paths the greatest photographers took to excellence so you too can take stand-out thrilling photographs. In Freeman's own words: "There's a long line of opinion, from Plato through Kant, that holds creativity to be unteachable, and to be the province of genius. You have it or you don't. End of story. I don't agree" By looking at the work of other great photographers, as well as Freeman's own work, the book provides the reader with 50 "paths" they can explore to think about taking photos, looking at subjects from cliché to zen, so you will be able to hit the right point in surprise, originality, insight and execution every time.

"The Fundamentals of Creative Photography offers a comprehensive introduction to the world of applied creative photography. It is concerned with photography in a professional context - images that are to be used in the fulfilment of a brief, rather than those created solely for self-expression. Creativity is important, but must be focused on meeting the client's needs. The book explores the principles that underpin the discipline, guiding the reader though the practical considerations involved in executing the perfect shot. It includes guidance on acquiring and developing new skills, the practice of self-promotion and self-administration, and a discussion of the image workflow."--Bloomsbury Publishing.