1. Company, 2. Form of Business, 3. Ledger, 4. Trial Balance and Errors, 5. Rectifications of Errors, 6. Cash Book, 7. Accounting For Bill Of Exchange : Accommodation Bill, 8. Final Accounts With Adjustment.

3. Ledger 4. Trial Balance 5. Rectification of Errors 6. Cash Book 7. Bills of Exchange 8. Final Accounts—With Adjustment

Table of Content:- 1. Marketing : Meaning (Micro and Macro Meaning), Nature, Scope and Importance 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Identification–Brand, Trademark, Packaging and Labelling 9. Product Life-Cycle 10. New Product Development 11. Pricing Decisions 12. Promotion Decisions 13. Personal Selling 14. Advertisement Management 15. Sales Promotion 16. Channels of Distribution 17. Wholesaler or Wholesale Distribution Management 18. Retail Distribution Management 19. Physical Distribution Management 20. Recent Development in Marketing. More Information:- The authors of this book are R.C. Agarwal & Dr. N. S. Kothari.

ALL UNDERGRADUATE COURSES FIRST SEMESTER [SKILL ENHANCEMENT COURSE] Three/Four Year Undergraduate Programme. Published By Thakur Publication.

Buy FUNDAMENTALS OF MARKETING-I e-Book for B.Com 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur Publication.

1.Indian Contract Act, 1872 An Introduction, 2. Contract : Meaning, Definition and Characteristics of a Valid Contract, 3. Agreement : Meaning, Kinds and Difference , 4. Performance of Contracts and Appropriation of Payments, 5. Remedies for Breach of Contract, 6. Quasi or Implied Contracts or Certain Relations Resembling those Created by Contracts (Sections 68 to 72), 7.The Sale of Goods Act, 1930 : An Introduction, 8. Conditions and Warranties, 9. Remedial Measures and Auction Sale, 10. Performance of Contract of Sale, 11. Negotiable Instruments Act, 1881 : Introduction, 12. Parties to a Negotiable Instruments, 13. Negotiation , 14. Presentment and Dishnour of Negotiable Instruments, 15. Discharge of Negotiable Instruments , 16. Hundis , 17. Banker and Customer, 18. Company : An Introduction, 19. Company Law : Its History and Administration, 20.Kinds of Companies, 21. Promotion and Incorporation of a Company, 22. Memorandum of Association, 23. Articless of Association, 24. Prospectus, 25.Share and Share Capital, 26. Membership in a Company, 27. Annual General Meeting , 28. Winding-up of a Companies.

1. Process, Importance and Type of Communication, 2.Different Models and Process of Communication, 3.Barriers and Breakdowns in Communications, 4. Role, Effect and Adavntages of Technology in Business Communication, 5. Non-Varbal Aspects of communications, 6. Effective Listening, 7. effective Communication, 8. Principles of Effective Communication, 9. Interview Skills, 10. Practices in Business Communication, 11. Oral Presentation, 12. Writing Skills, 13. Written BusinessCommunication, 14. Written Business Communication - Medium : Letters, 15. Office Memorandum and Circular, 16. Proposal and Report Writing.