Chosen according to their uniqueness, practicality and feasibility, all of the featured patterns in this volume are presented to the reader as both realised prototypes complete with graphics and as blank design templates to give a full understanding of the design concept. From these pages, the reader is encouraged to give their own flourish to the designs and put them into service: The design templates are collected on the included CD-Rom and ready for use and experimentation, making this book an ideal addition to the library of anyone looking for either inspiration or a practical starting point in the creation of a packaging structure.

Along with the classics of the age of mass-consumption, this title presents many examples of innovative contemporary design solutions of product packaging.

Following on from the worldwide success of 'Packaging Prototypes 1', this title is a showcase of over sixty-five innovative and commercially successful pack closures. The way in which the product is opened or closed is one of the most important features o

'The CD-ROM which accompanies the book ... provides a digital version of the templates, which can be used as they are or as a basis for new design' -- jacket.

"Packaging today is a potent visual symbol of our 'throw-away' culture; a culture which likes its fresh fruit shrink-wrapped and every product presented in a shiny new package. Towering landfill sites, decimated forests and the ever present hole in the ozone layer, all attest to the destructive effects of the modern world's insatiable consumerist appetites. Our attitudes to packaging need to change, and to aid this process, it must be the responsibility of the designer to recognise, through a systemic approach, environmental issues at the very inception of the design idea." "This resource book explains the systems by which improvements can be made in the pre-production, manufacture and distribution of a packaging product - illustrating the results of these improvements with a collection of superb packs, the quality and efficiency of which are enough to encourage any design professional or student to start 'thinking green'."--Jacket

The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines

Provides a visual catalyst for the creation of packaging designs. This book demonstrates the huge variety of packaging possibilities. It includes photographed finished models. It details the principles of packaging, along with the issues and challenges faced by contemporary packaging designers.