The Front Office or the Reception is the show window of the hotel and is the department responsible for the sale of hotel rooms through systematic reservations of hotel rooms, followed by registration and assigning the rooms to the guest. The front office could be called the control centre of the rooms division, providing 24-hour attention towards the handling and service of all guest requirements and needs.The Front Office employees play a vital role in the creation of a positive first and final impression, and the establishment of an on-going rapport with guests. In addition, the front office employees are influential in shaping the city's perception and judgement of the hotel through contact with restaurant patrons and visitors to the hotel. As the front office is the front of the organization, its personnel and staff is under constant observation by guests and visitors. It ensures that the guest arriving at the hotel are received, luggage handled and the formalities of check-in completed.A warm welcome, a smile, courtesy and genuine politeness contributes to a guest's satisfaction. As the front office is the first department that meets the guest, the first impression it creates is a lasting one and is the most crucial.All services and facilities available in the rooms as well as in the hotel are explained to the guests by the front office. The front office is also responsible for communication and for maintaining records of the guests who have stayed in the hotel and also develop a strong and positive working relationship with all other departments to develop an empathy with the problems that they may be encountering. The department is headed by a Front Office Manager/Room Division Manager.

Both editors are active duty officers and surgeons in the U.S. Army. Dr. Martin is a fellowship trained trauma surgeon who is currently the Trauma Medical Director at Madigan Army Medical Center. He has served as the Chief of Surgery with the 47th Combat Support Hospital (CSH) in Tikrit, Iraq in 2005 to 2006, and most recently as the Chief of Trauma and General Surgery with the 28th CSH in Baghdad, Iraq in 2007 to 2008. He has published multiple peer-reviewed journal articles and surgical chapters. He presented his latest work analyzing trauma-related deaths in the current war and strategies to reduce them at the 2008 annual meeting of the American College of Surgeons. Dr. Beekley is the former Trauma Medical Director at Madigan Army Medical Center. He has multiple combat deployments to both Iraq and Afghanistan, and has served in a variety of leadership roles with both Forward Surgical Teams (FST) and Combat Support Hospitals (CSH).

• Importance of the Front Office in Hospitality and Tourism Industry, Roles, Responsibilities and Key Skills Required for Front Office Staff • Reservation Procedures and Policies, Check-In and Check-Out Procedures and Handling Guest Complaints and Feedback • Verbal and Nonverbal Communication Skills, Effective Listening and Questioning Techniques and Interpersonal Skills and Conflict Resolution • Types of Front Office Technology and Their Uses, Benefits and Challenges of Using Technology and Data Security and Privacy Concerns in Front Office Technology • Roles and Responsibilities of the Housekeeping Staff, Cleaning Procedures and Schedules and Inventory Management and Control • Introduction to Revenue Management, Pricing Strategies for Hotel Rooms and Forecasting Demand and Managing Inventory • Introduction to Sales And Marketing in Hospitality and Tourism Industry, Promoting Hotel Services and Amenities and Managing Online Reputation and Guest Reviews • Career Opportunities in Front Office Operations and Hospitality Industry, Continuing Education and Professional Certification Programs and Importance of Teamwork and Collaboration in Front Office Operations

Designed for all students of hospitality and tourism management, the second edition of this best selling text gives a modern approach to front office operations and management using realistic scenarios set in the hotel environment Key features of this essential text: · user-friendly style of writing and accessible page layout enables students to use it as a reference book as well as a textbook · updated in the light of recent developments such as global distribution systems and the internet · greater focus on increasing yield and expansion of vital management aspects such as staffing and equipment · additional extended, practical exercise material. Front Office reflects the importance of different features of the receptionist's work and is divided into four main sections: · Procedural aspects · Dealing with people · Increasing yield · Management aspects Front Office is ideal for GNVQ/ BTEC students, those taking the professional exams of the HCIMA, and for undergraduates and postgraduates studying hospitality and tourism management and all relevant executive courses.

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"A practical guide to front office skills and services in the hospitality industry. Complies with the Hospitality, Tourism and Events Industry Competency Standards"--Provided by publisher.

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