This book presents the first-ever close and up-to-date look at how American diplomats working at our embassies abroad communicate with foreign audiences to explain US foreign policy and American culture and society. Projecting an American voice abroad has become more difficult in the twenty-first century, as terrorists and others hostile to America use modern communication means to criticize us, and as new communication tools have greatly expanded the worldwide discussion of issues important to us, so that terrorists and others hostile to us have added negative voices to the global dialogue. It analyzes the communication tools our public diplomacy professionals use, and how they employ interpersonal and language skills to engage our critics. It shows how they overcome obstacles erected by unfriendly governments, and explains that diplomats do not simply to reiterate set policy formulations but engage a variety of people from different cultures in a creative ways to increase their understanding of America.

The Exhibition of Modern Brazilian Paintings, held at the Royal Academy of Arts of London and seven other major venues throughout the United Kingdom in 1944 and 1945, was the first collective display of Brazil’s art shown in the United Kingdom and the largest ever sent abroad until then. It resulted from an initiative championed by the Brazilian Foreign Ministry and envisioned by 70 Modernist painters who donated 168 artworks as a contribution to the Allied War effort. Notwithstanding its historical relevance and unmatched scale, this event had never been academically investigated. Through exploring why and how successfully the Brazilian government devoted superlative efforts to this enterprise in the midst of World War II, this book is intended to fill this gap and gain an understanding of a largely neglected public aspect of a deeply studied period of Brazilian foreign policy. The research unearthed abundant firsthand documents to reconstruct the episode, adopting the hermeneutic method and a theoretical framework from the Public Diplomacy and Cultural Diplomacy fields in order to interpret the circumstances that made possible this improbable and challenging endeavor. It contends that the Exhibition was a remarkably innovative action of Public Diplomacy avant la lettre, which aimed at engaging with British society and enhancing the image of Brazil and its culture. Its motivations must be understood within the broader foreign policy, focused on obtaining prestige and repositioning Brazil in the postwar international order, which encompassed the deployment of 25,000 troops to fight in Europe. The research further claims that the initiative was intended and managed to achieve a substantial impact on views about Brazil, by means of conveying a well-planned message.

Veteran diplomatic correspondent Paul Richter goes behind the battles and the headlines to show how American ambassadors are the unconventional warriors in the Muslim world—running local government, directing drone strikes, building nations, and risking their lives on the front lines. The tale’s heroes are a small circle of top career diplomats who have been an unheralded but crucial line of national defense in the past two decades of wars in the greater Middle East. In The Ambassadors, Paul Richter shares the astonishing, true-life stories of four expeditionary diplomats who “do the hardest things in the hardest places.” The book describes how Ryan Crocker helped rebuild a shattered Afghan government after the fall of the Taliban and secretly negotiated with the shadowy Iranian mastermind General Qassim Suleimani to wage war in Afghanistan and choose new leaders for post-invasion Iraq. Robert Ford, assigned to be a one-man occupation government for an Iraqi province, struggled to restart a collapsed economy and to deal with spiraling sectarian violence—and was taken hostage by a militia. In Syria at the eruption of the civil war, he is chased by government thugs for defying the country’s ruler. J. Christopher Stevens is smuggled into Libya as US Envoy to the rebels during its bloody civil war, then returns as ambassador only to be killed during a terror attach in Benghazi. War-zone veteran Anne Patterson is sent to Pakistan, considered the world’s most dangerous country, to broker deals that prevent a government collapse and to help guide the secret war on jihadists. “An important and illuminating read” (The Washington Post) and the winner of the prestigious Douglas Dillon Book Award from the American Academy of Diplomacy, The Ambassadors is a candid examination of the career diplomatic corps, America’s first point of contact with the outside world, and a critical piece of modern-day history.

This edited volume provides one of the most formidable critical inquiries into public diplomacy’s relationship with hegemony, morality and power. Wherein, the examination of public diplomacy’s ‘frontiers’ will aid scholars and students alike in their acquiring of greater critical understanding around the values and intentions that are at the crux of this area of statecraft. For the contributing authors to this edited volume, public diplomacy is not just a political communications term, it is also a moral term within which actors attempt to convey a sense of their own virtuosity and ‘goodness’ to international audiences. The book thereby provides fascinating insight into public diplomacy from the under-researched angle of moral philosophy and ethics, arguing that public diplomacy is one of the primary vehicles through which international actors engage in moral rhetoric to meet their power goals. The Frontiers of Public Diplomacy is a landmark book for scholars, students and practitioners of the subject. At a practical level, it provides a series of interesting case studies of public diplomacy in peripheral settings. However, at a conceptual level, it challenges the reader to consider more fully the assumptions that they may make about public diplomacy and its role within the international system.

After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.

This book aims to understand public diplomacy by examining its practice. In particular, it focuses on the implementation of educational and exchange programs by the US Departments of State and Defense toward China. Implementation is the focal point of this study and is utilized both as a practical process and a methodology. It refers to the process of translating a public diplomacy policy goal—the specific order given to a governmental institution in order to achieve a general foreign policy objective—into public diplomacy practices and impact. In addition, it refers to a research method that centers implementation and accepts the prerequisite of discretion from studies of policy implementation. This book maps out where and by whom implementation discretion is exercised in public diplomacy. It argues that public diplomacy is in the eye of the beholder, and that its meanings can vary significantly according to different actors.

Communication technologies have become an important tool for instantaneous effects and reactions both individually and collectively. The fact that traditional discourses become digital by transferring them through tools heralded a new understanding of digital in individual and social networks. The tendency to use these features offered by communication technologies in international relations, rather than just individual use, has emerged as a result of being built over digital in their discourse on diplomacy. However, the concepts of transparency and public offering, which do not exist in classical democracy, clearly show themselves in digital public diplomacy. Maintaining International Relations Through Digital Public Diplomacy Policies and Discourses reveals the tendencies of countries, institutions, and their representatives to use communication technologies as a diplomatic tool in international relations practices. It reveals the difference between the discourses built on digital media and classical diplomacy. Covering topics such as crisis management, new media platforms, and international relations, this premier reference source is an excellent resource for government officials, diplomats, social media managers, communications professionals, students and faculty of higher education, libraries, researchers, and academicians.