"This book also details how the league faced challenges from rival leagues, the government, and at times, itself. Finally, it documents how the NFL mastered the use of new technologies like television to market itself, generate new revenue, and secure its financial future. Coenen approaches the history of the National Football League not only with stats and scores but with what happened beyond the gridiron."--Jacket.

A de facto American national holiday and phenomenon, the Super Bowl claims a spot as one of the most significant sporting events in the world and the most widely celebrated, feasted and feasting event of the year— with $14+ billion at stake, commercials costing $7 million for a 30-second spot, record-setting broadcast ratings, and 113+ million viewers. More avocados (105 million pounds) are consumed, and more beer is drunk (325 million gallons) on the single day of Superbowl Sunday. But there is much more at play than partying at our annual sports extravaganza, as this scholarly researched yet readable volume demonstrates: Here you will read a historical perspective that includes discussions of the meta-event’s economics (stakeholders, host cities, advertising, gambling, and media), fandom, ratings, halftime entertainment, the roles of mythic spectacle and religion, football’s sexist, militaristic language, gender issues like cheerleaders and sex trafficking, the Puppy Bowl, medical concerns like concussions and violence, tailgating and foodie ideas—all along with tidbits about your favorite team(s) and player(s). Touchdown!

The 1951 Los Angeles Rams were one of the greatest teams in professional football history. Led by pioneer owner Daniel Reeves, head coach Joe Stydahar, and future Hall of Famers Bob Waterfield, Norm Van Brocklin, Elroy Hirsch, Tom Fears, and Andy Robustelli, the team won the NFL championship of that season. In doing this, they defeated the defending champion Cleveland Browns in a fantastic rematch of the 1950 title game. The Rams were the first team in a major professional sports league to relocate to the West Coast, forever changing the face of the NFL and professional sports in America. Fueled by an exciting and accomplished lineup of veteran star players and impactful rookies, the product of the Rams' innovative scouting system and their reintegration of the NFL in 1946, the Rams successfully married the NFL to the glamorous world of Hollywood. Delve into the story of the '51 Rams, the NFL's First West Coast Champions.

The epic tale of the five owners who shepherded the NFL through its tumultuous early decades and built the most popular sport in America The National Football League is a towering, distinctly American colossus spewing out $14 billion in annual revenue. But it was not always a success. In The League, John Eisenberg focuses on the pioneering sportsmen who kept the league alive in the 1920s, 1930s, and 1940s, when its challenges were many and its survival was not guaranteed. At the time, college football, baseball, boxing, and horseracing dominated America's sports scene. Art Rooney, George Halas, Tim Mara, George Preston Marshall, and Bert Bell believed in pro football when few others did and ultimately succeeded only because at critical junctures each sacrificed the short-term success of his team for the longer-term good of the league. At once a history of a sport and a remarkable story of business ingenuity, The League is an essential read for any fan of our true national pastime.

In 2016, the Super Bowl, the climactic spectacle of American professional football, celebrated its 50th anniversary. The Super Bowl stands as the broadest ‘shared experience’ in American culture. As television ratings, cultural practices, and scholarly tomes reveal, more people participate in watching the Super Bowl than in any other common endeavour in the United States. The Super Bowl has become a new national holiday dedicated to the celebration of consumption—the driving force underneath modern culture. Beyond the borders of the United States, the Super Bowl does not rank as highly as a global phenomenon, though it increasingly draws larger audiences in a few nations around the globe. Some watch as curious students of American habits, others seem to be developing affinity for American-style football. The global dynamics of the consumption of football reveal much about the dynamics of American ‘soft power’ and cultural influence in the new globalized social networks that are emerging as consumption increasingly powers not only the United States but also the world economy. A Half Century of Super Bowls: National and Global Perspectives on America’s Grandest Spectacle analyzes the Super Bowl in shaping American and global communities and identities. It was originally published as a special issue of the International Journal of the History of Sport.

The National Football League has long reigned as America's favorite professional sports league. In its early days, however, it was anything but a dominant sports industry, barely surviving World War II. Its rise began after the war, and the 1950s was a pivotal decade for the league. Run to Glory and Profits tells the economic story of how in one decade the NFL transformed from having a modest following in the Northeast to surpassing baseball as this country's most popular sport. To break from the margins of the sports landscape, pro football brought innovation, action, skill, and episodic suspense on "any given Sunday." These factors in turn drove attendance and rising revenues. Team owners were quick to embrace television as a new medium to put the league in front of a national audience. Based on primary documents, David George Surdam provides an economic analysis in telling the business story behind the NFL's rise to popularity. Did the league's vaunted competitive balance in the decade result from its more generous revenue sharing and its reverse-order draft? How did the league combat rival leagues, such as the All-America Football Conference and the American Football League? Although strife between owners and players developed quickly, pro-football fans stayed loyal because the product itself remained so good.

Of all the New York Yankees championship teams, the 1947 club seemed the least likely. Bridging the gap between the dynasties of Joe McCarthy and Casey Stengel, the team, managed by Bucky Harris, was coming off three non-pennant-winning seasons and given little chance to unseat the defending American League champion Boston Red Sox. And yet, led by Joe DiMaggio, this un-Yankees-like squad of rookies, retreads, and a few solid veterans easily won the pennant over the Detroit Tigers and the heavily favored Red Sox, along the way compiling an American League-record nineteen-game winning streak. They then went on to defeat the Brooklyn Dodgers in a dramatic seven-game World Series that was the first to be televised and the first to feature an African American player. Bridging Two Dynasties commemorates this historic club--the players, on the field and off, and the events surrounding their remarkable season. Along with player biographies, including those of future Hall of Famers DiMaggio, Bucky Harris, Yogi Berra, and Phil Rizzuto, the book features a seasonal timeline and covers pertinent topics such as the winning streak, the Yankees' involvement in Leo Durocher's suspension, and the thrilling World Series.