The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science

In the field of information retrieval, the challenge lies in the speed and accuracy with which users can access relevant data. With the increasing complexity of digital interactions, the need for a solution that transcends traditional methods becomes evident. Human involvement and manual investigation are not only time-consuming but also prone to errors, hindering the seamless exchange of information in various sectors. Design and Development of Emerging Chatbot Technology emerges as a comprehensive solution to the predicament posed by traditional information retrieval methods. Focusing on the transformative power of chatbots, it delves into the intricacies of their operation, applications, and development. Designed for academic scholars across diverse disciplines, the book serves as a beacon for those seeking a deeper understanding of chatbots and their potential to revolutionize information retrieval in customer service, education, healthcare, e-commerce, and more.

This new edition of Managing a Global Workforce provides balanced and contemporary coverage of human resource management in the international marketplace. Directed at future general managers and international executives, rather than HR specialists, it is designed to help students as well as professionals recognize the critical human resource issues underlying the cultural and economic challenges they face.

Questions for Opening Scenario Analysis; Case 3.1. India Is Sending Jobs Abroad; Case 3.2. Europe: The New Destination for Latino Workers; Recommended Web Site Resources; Notes; 4. The Key Role of International HRM in Successful MNC Strategy; How Do MNCs Compete in Emerging Markets?; Introduction; Knowledge Transfer; Global Leadership Training and Development; Strategic Control Needs; Competitive Strategies of Multinational Corporations; Structuring for Optimal Global Performance; Linking Human Resource Management Practices to Competitive Strategy and Organizational Structure.

In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship between worldwide industry and the need for up-to-date technologies and methods to support such an inclusive market. Featuring coverage on a diverse range of topics such as corporate social responsibility, collaborator empowerment, and start-up enterprise ecosystems, this book is geared toward managers, researchers, and students seeking current research on the interaction between modernization and the expansion of markets to accommodate worldwide industry.

In today's world of Business uncertainty, where globalization, deglobalization, with the Covid-19 Pandemic, couples with Business Regulations, deregulations, fierce new Technological Advancements have torn apart Global frontiers of Business. This revolution has questioned the traditional style of management.This calls for a new way of thinking and talking in the business world.In managing these uncertainties, Dr. Elendu, a management consultant and popular speaker, shows how an organization will vault over today's competition through Strategic analysis, market positioning, Innovation, R&D, leadership, Change programs and lead the market, through Strategic and industrial foresight.

The world economy has, over the past half century, become increasingly intertwined, and countries mutually dependent. The convergence of emerging market economies (EMEs) with the advanced, richer ones has led to dramatic transformation—where the former have sustained growth rates far higher than the latter. But more recently, given the global economic turbulence since 2007, questions have arisen as to whether the era of rapid convergence is over, and whether more EMEs are destined to get mired in the middle-income trap. This book takes a long-term perspective of the economic and social outlook of the world to 2050, focusing on cross-cutting intergenerational issues that often get overshadowed by the short-term crises and political preoccupations of the day. It argues that for a prosperous economic order, convergence of large developing economies—led by East Asia and India—with the developed world is crucial given the former’s share in the global GDP. Addressing the various aspects of emerging markets such as international trade, urbanization, food security, climate change, and governance, the book brings out the role of the global economic community toward increasing living standards throughout the world while pressuring our fragile planet. A joint effort of a multidisciplinary, multicultural team of 26 authors who were born in twelve different countries on five continents, this book is an analytically rigorous exploration of the future of the global economy and its societies.